If you never act, you will be left standing in the same spot forever.

如果从不行动，你将永远在原地踏步。

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So people are literally going crazy waking themselves up each night every 20 minutes, trying to see if they can spot one in the act. (see glamour shots of bedbugs.)

所以人们在晚上发疯般的每隔20分钟就叫醒自己，看看能不能当场逮到一只。

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Developer tests, which when run often in a Continuous Integration (CI) environment, effectively act like a spot light on code quality.

通常在持续集成(CI)环境中运行的开发人员测试有效地扮演着代码质量聚光灯的角色。

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Playing point forward is less than ideal for Anthony, a six-time All-Star, because it makes him more deliberate and leaves him less opportunity to act as a deadly spot-up shooter.

WSJ: Spotting Carmelo Anthony's Shooting Problem

Some of them aren't going to have that capacity, but maybe they can act as sentinels to spot oil, or maybe some of them are just shuttling supplies back and forth to these ships.

WHITEHOUSE: A First-Hand Look at the Federal Response to the BP Oil Spill

While effective marketing isn't rocket science, it's quite a balancing act to hit the sweet spot that delivers today's results while building the brand for the long term.

FORBES: CMO Calculus