当顾客说他们喜欢他的饭菜时，他仍然能得到孩提时代的那种快乐，并记得多年前他收到的特别礼物。
When customers say they enjoy his meal, he still gets the same pleasure he did as a child, and remembers the special gift he received all those years ago.
结帐时在大衣口袋里痛苦摸索钱币，而身后一长队的顾客等得心急火燎的时代已经一去不复返了。
No longer the miserable fumbling through coat pockets while a line of waiting customers quietly fumes.
如果你你不能解释-控制在三句行话内—或多或少—你的顾客为什么需要你的产品，你没有一个价值导向，因此你也不会拥有兴旺的事业时代。
If you can't explain — in three jargon-free sentences or less — why customers need your product, you do not have a value proposition and thus, you do not have a business. Period.
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