如果你你不能解释-控制在三句行话内—或多或少—你的顾客为什么需要你的产品，你没有一个价值导向，因此你也不会拥有兴旺的事业时代。
If you can't explain — in three jargon-free sentences or less — why customers need your product, you do not have a value proposition and thus, you do not have a business. Period.
在以顾客为导向的竞争时代，顾客满意度和服务质量的提高是企业寻求竞争优势的根本途径。
In the customer-centered times of competition, improving customer satisfaction and service quality is the basic way to increase the competitive advantage of firms.
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