现在她找来那些销售代表和高层管理人员,听取他们对公司的批评,以及对雅芳应该在哪些地方做出改变的建议,即使现状看起来“一片春光明媚”。
She now seeks out sales representatives and senior management to hear their criticisms of the company and their ideas about what Avon should be doing differently “even when the sun is shining”.
期望管理可以帮助专业销售人员了解潜在客户的企业、关系和动机。
Expectation management can help sales professionals understand the organization, relationships, and motivations of a potential customer.
例如,分支银行出纳员对台式电脑的功能性需求不同于销售和市场人员、管理人员和联系中心客服代表。
For example, the functional needs of a branch bank teller are different from those of the sales and marketing person or the contact-center customer service representative or supervisor.
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