“我就喜欢”这句话对麦当劳十分有效，但是对汉堡王可能就没什么效果。

"I'm loving it" works for McDonald's, but it would be unlikely to work for Burger King.

youdao

但是，麦当劳销售额的上升也有赖于其他因素，如延长营业时间，接受信用卡和借记卡，展开声势浩大的“我就喜欢”主题营销活动以及推出更为昂贵的新食品。

Contributing more to the sales resurgence, though, have been longer hours, accepting credit and debit cards, the high-powered "I'm lovin' it" marketing campaign and pricier new food items.

youdao

What about, 'obey your thirst?' Okay. 'I'm lovin' it?' McDonald's.

那这个呢,"服从你的渴望",对 "我就喜欢",麦当劳

耶鲁公开课 - 关于食物的心理学、生物学和政治学课程节选