因此，品牌及品牌名称翻译显示出必要性和重要性。

Therefore, brand names and brand name translation are necessary and significant.

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本文的结论是：品牌名称翻译实质为品牌的再命名过程。

We hence tentatively redefine brand name translation as a brand renaming process.

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最后，文章阐述了商标名称翻译的四种方法，即音译、直译、意译和增译。

Finally this paper proposes four essential translating methods in trademark translation. They are transliteration, literal translation, free translation and additional translation.

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