因此，品牌及品牌名称翻译显示出必要性和重要性。

Therefore, brand names and brand name translation are necessary and significant.

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本文的结论是：品牌名称翻译实质为品牌的再命名过程。

We hence tentatively redefine brand name translation as a brand renaming process.

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第二，本文讨论了品牌和品牌名称这两个概念，品牌名称翻译的重要性以及常用的翻译方法。

Secondly, the concepts of brand and brand name are introduced, followed by a discussion of the importance of brand name translation and the commonly used methods in brand name translation.

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