"人员推销"是个多义词,它可以指人员推销(营销学词汇),人员推销(汽车企业人员推销)。
人员推销(personal selling)是指为达成销售而与一位或更多的潜在顾客进行的口头沟通。零售商利用人员推销的程度取决于希望传递和形象、所售产品的类型、自我...
基于1672个网页-相关网页
国际人员推销 1 人员推销的含义、任务与形式 人员推销(personal promotion)是指推销人员直接接触一定的推销对象(现实 或潜在的顾客),在一定的推销环境里,运用各种推销方法、技术、手段,帮助 说服推销...
基于96个网页-相关网页
...ation,Promotion的本义“促销推广”,Promotion只能涵盖沟通策略中的销售促进(sales promotion)和人员推销(personal sells),而无法涵盖广告、公关策略,用Promotion代替Communication可算是真够勉强的。
基于58个网页-相关网页
...rvice Promotion) 博弈(Game) 信息不对称(InfOrmation DisSymmetry) 组合策略(Fabricated strategy) 人员推销(Person Marketing) 学时安排:6 学时 第一节 旅游促销策略 一、旅游促销的概念与作用 二、旅游促销组合策略的评价 三、旅游促销组合策略的制定 1、...
基于28个网页-相关网页
Promotion strategy mainly focuses on the personal selling and meantime also more on Ads and public relation.
渠道策略采用“连锁加盟,店面销售”的方式。 促销策略以人员推销为主,同时广告、公共关系方面投入较多。
参考来源 - 克缇(中国)日用品有限公司营销策略研究·2,447,543篇论文数据,部分数据来源于NoteExpress
论述人员推销过程,区分交易导向和关系导向的市场营销。
Understand the personal selling process, and how to distinguish between transaction-oriented marketing and relationship marketing.
营业推广与广告、人员推销和公共关系是促销组合策略的四大元素。
Business extention together with advertisement, personal selling and public relations constitute promotion mix.
营销管理,经销商行为与渠道管理,广告与品牌,销售管理与人员推销等。
Marketing Management, Distributor Behavior and Channel Management, Advertising and Brand, Sales Management and Personal Selling.
It may sound like a small improvement but he just had very highly-paid insurance salesmen and they were paid as long as people kept their policy.
这听起来似乎是一个小进步,他只是高薪聘用了一些推销人员,他们只要能保住客户就能获得高额回报
In fact, there's a rule, FINRA, which licenses stockbrokers, tells their people, you must not sell dividends; they're referring to a bad practice that some unscrupulous stockbrokers occasionally do.
事实上有个规定,给证券商颁发牌照的FINRA,规定从业人员说,股利不能做卖点来推销,这里提到了一个不好的现象,某些证券商的无良手段
应用推荐