在意大利的埃特纳火山，几百度的高温将这一池炽热的橙色岩浆与坚硬的灰色地壳分开。

A few hundred degrees separates this pool of fiery orange magma in Italy's Mount Etna from its hardened, gray crust.

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但在中国，最大的搜索引擎是百度。

But in China, the biggest search engine is Baidu.

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百度是世界领先的中文搜索引擎。

Baidu is the leading Chinese language search engine.

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陈戈把百度视为他最大的对手。

Mr Chen cites Baidu as his biggest competitor.

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现在有很多公司从百度购买关键词。

There are many companies buying keywords from Baidu.

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百度的发言人拒绝对此进行评论。

A spokesman for Baidu declined comment on the incident.

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百度是世界领先的中文搜索引擎。

Baidu Baidu is the leading Chinese language search engine.

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这个事件对百度有什么影响？

What effect has this had on Baidu?

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这也让更多人了解了百度的业务规范。

It also shines a light on Baidu's business practices.

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在与广告主的沟通上，百度做得更好。

Baidu is also much better at talking with advertisers.

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问：在用户体验上百度和谷歌有何差异？

Q: What's the difference in user experience between Baidu and Google?

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这就是百度的企业文化。

So that's the culture of Baidu.

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百度公司对此的解释是它更了解中国市场。

Baidu's claim is that it understands the Chinese market better.

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回想百度最初的那几年。

Think back to the first few years of Baidu.

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多年以来，百度的确能更好地分析汉语句子。

For years, Baidu really was better able to parse sentences in Chinese.

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百度：人们都很关注企业管理。

BIDU: People are concerned with corporate governance.

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百度：开发者和用户都喜欢这个平台。

BIDU: Developers like it, and users like it.

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百度：开发者和用户都喜欢这个平台。

BIDU: Developers like it, and users like it.

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