第三章是城市品牌的定位研究。
建立了城市品牌系统的理论框架。
The thesis then built up the theories frame of the city brand system.
城市品牌定位是品牌建设的先决条件。
The orientation of city brand is the precondition for the construction of brand.
城市品牌是城市最宝贵、最有价值的财富。
The city brand is the most precious and worthy wealth of city.
塑造城市品牌的最终目标是为了获得品牌溢价。
The final goal of building city brand is to gain brand premium.
实施品牌化战略需要厘清城市品牌定位视角的若干原则。
Certain principles about the Angle of the orientation of a city's brand should be made clear when brand strategy is implemented.
本文的主体包括三个部分：一、城市品牌定位理论模型的构建。
After comprehensive literature review, this study aims to build the city brand positioning from the perspective of customer tourists, residents, investors, etc.
世博会的举办将通过国家品牌、城市品牌间接推动企业品牌的提升。
The World Expo will promote the brand of enterprise by the brand of country and the brand of city indirectly.
城市品牌定位从层次上可以划分为核心品牌、次核心品牌和要素品牌。
In terms of levels, the city brands can be classified into the core brand, the sub-core brand and the factor brand.
在许多城市品牌化取得成功的同时，也有一些城市品牌设计走入误区。
While many cities succeeded in brand-modeling, some cities were bogged down in misunderstanding in brand design.
近郊风景名胜区对于树立城市品牌、增强城市竞争力有着重要的作用。
Scenic spots in the city outskirts play an important role in establishing the trademark of a city and building up the competitive power ofa city.
同时，广泛的引发社会参与与关注，将芒稻河西岸打造成为扬州城市品牌。
In addition, the social influence and interest created through the competition will also earn the west bank of Mangdao River widespread fame as a signature piece of Yangzhou's urban development.
本文从城市品牌资产的建立、营销、管理三个方面来阐述城市品牌运营理念。
The dissertation introduces the 'concept of brand of cities from establish, marketing and management.
同时，这也是杭州的城市品牌营销之举，让所有的人更好地认识杭州、理解杭州。
In the meanwhile, it's a marketing action of the city brand and an access to recognizing and understanding Hangzhou.
近年来，对于城市、城市品牌和城市竞争力的研究引起城市决策者们的广泛关注。
In recent years, the researches on the city, city brand and city competitiveness have attract wide attentions from policy makers.
另外，作为一种受众反馈机制，本文从受众的角度构建了城市品牌的受众评价方法。
Moreover, as audience feedback mechanism, this thesis set up city brand audience valuation methods from the perspective of audience.
各个城市在城市营销中要打造自己的城市品牌，城市文化发挥的作用是不可取代的。
Every city publicizes its own brand in city promotion. City culture plays an irreplaceable part in this process.
城市品牌代表城市形象，而城市形象与城市的魅力相关，魅力所能附着的就是生活方式。
City brand stands for city image relating with city charm that is attached to the life style.
目前，城市品牌对城市竞争力的影响研究，是一个新课题，也是一个有相当难度的课题。
At present, the study on the influence of the city brand to city competitiveness is a new topic, and it is also a very difficult issue.
提出了简练且易于操作的城市品牌定义：蕴含城市独特个性及受众效用的城市名称和标记。
It put forward a terse and easy to be operation definition of city brand: it is city name or symbol which contain the special character of the city and usefulness of the consumer.
杭州城市品牌- - -生活品质之城，在昨天召开的杭州城市品牌发布表彰会上，正式诞生。
City of Life Quality, a Brand of Hangzhou City, came into being on yesterday's Release and Awarding Ceremony for Hangzhou City Brands.
目前，特大活动的管理模式正在发生转移现象，基于城市品牌的特大活动管理模式正在不断成熟。
Management model of mega-event is also exhibit a phenomenon of shifting; especially the trend of mega-event management model based on the city brand is maturing.
随着城市化的不断加深和城市竞争的日益激烈，城市品牌营销也受到了国内外各大城市的普遍关注。
With the gradual process of urbanization and increasingly fierce competition, urban brand marketing has become a general concern for all the big cities at home and abroad.
未来太原市城市品牌的推广营销应体现：形象营销、吸引力营销、基础设施营销、人民营销、事件营销等。
In future, the popularization of the name brands of Taiyuan will embody image marketing, attraction marketing, infrastucture, people marketing and events marketing.
如果你计划开一间旗舰店来展示你的国际品牌，你会选址在哪个城市呢？巴黎？
If you were planning a flagship store to showcase your international brand, which city would you choose to open it in?
网站包括一个权威的虚拟酒店参观行程、每个地点的地图和城市指南，并通过一系列原创的品牌游戏提高用户的参与度，将雅乐轩的体验融入生活当中。
The site includes a guided insider's tour of the hotel, maps and city guides for each location and engages visitors through a series of original, branded games that bring the Aloft experience to life.
当之无愧的第一位，奢侈品牌之多国内无任何城市可及，上海不光奢侈商场多，连奢侈区域也多，上海的外滩奢侈区在全世界也是第一流的。
Without doubt, Shanghai takes first place, as it has more luxury brands than any other city. There are numerous luxury shopping malls, and many high fashion districts.
当之无愧的第一位，奢侈品牌之多国内无任何城市可及，上海不光奢侈商场多，连奢侈区域也多，上海的外滩奢侈区在全世界也是第一流的。
Without doubt, Shanghai takes first place, as it has more luxury brands than any other city. There are numerous luxury shopping malls, and many high fashion districts.
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