第三章是城市品牌的定位研究。
建立了城市品牌系统的理论框架。
The thesis then built up the theories frame of the city brand system.
城市品牌定位是品牌建设的先决条件。
The orientation of city brand is the precondition for the construction of brand.
城市品牌是城市最宝贵、最有价值的财富。
The city brand is the most precious and worthy wealth of city.
塑造城市品牌的最终目标是为了获得品牌溢价。
The final goal of building city brand is to gain brand premium.
亚拉谷：品牌源自澳洲一座美丽的小城市。
Yarra Valley: Brand comes from a small city of Australia which a beautiful place.
“大囿设计”是一个集城市规划和景观设计的品牌。
"DA-YO" is a collection of urban planning and landscape design brand.
“大囿设计”是一个集城市规划和景观设计的品牌。
"DA-YO" is a collection of urban planning and landscape design brand.
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