宽带以其强劲的增长势头和潜力成为固网运营商的战略性业务。
The broadband becomes the solid net operation business by its strong growth tendency and the potential the strategic service.
第六章以附录的形式介绍了固网运营商主流促销套餐的折扣率测算模型。
As an appendix, chapter six presents the discount model of main tariff packages in fixed network carries.
结合已有的分析结论，设计出固网运营商积分营销的决策流程和营销策略。
This paper synthesizes conclusions above, and designs a set of decision process and marketing strategy of integral marketing fitted for fixed-line operators.
可以说，固网运营商面临的“开源节流”的压力比以往任何一个时期都要巨大。
It can be said that fixed telecom operators face much more pressure of "broaden sources of income and reduce expenditure" than ever before.
本文尝试从行业发展趋势识别固网运营商的核心能力，对其转型中的关键问题进行研究。
This paper try to discern the core capability of the fixed-line carriers by understanding the industry trend, then to study some key problems of the transition.
基于目前我国电信运营商先后开展积分活动的现状，针对固网运营商提出了一套积分营销方案设计理论。
Based on the actuality that Telecoms operators develop integral activities successively, this paper advances a set of theories for integral marketing design, which aims at the fixed-line operators.
结合实际情况对某省固网运营商公司ICT业务进行了市场细分、产品分类制定和目标客户选择的研究。
In light of the actual situation, this research discussed ICT market segmentation, product classification and the target customers of choice.
小灵通业务对于S公司——这个传统的固网运营商来说，是正式开始移动业务运营前的试金石和试验田。
PHS service is a touch stone and trial farmland before operating mobile communication service to a traditional fixed network telecom vendor.
作者建议固网运营商制定以光纤代替铜线的长期规划，以无线宽带接入作为补充，为用户提供差异化的服务。
The author suggested the carriers to make long-term layout of the replacement and making wireless broadband access as complementarities, providing the customers differentiated services.
通过对促销套餐的评估，及时清理无效套餐，适时推出适合市场需求的套餐则成为解决目前固网运营商经营困难的有效手段之一。
They also find that one of the effective methods to solve their business problem is to evaluate and launch some proper tariff packages.
本文主要应用了市场环境分析理论、市场细分理论和营销策划理论，对某省固网运营商的ICT业务的市场营销环境和策略进行了分析和研究。
This thesis discussed this telecom operator 's ICT business environment and marketing strategy, by using market environment analysis theory, market segmentation theory and market planning theory.
这是其它电信运营商梦寐以求的成功，一项新业务不仅阻止了固网损失，还顺手打击了有线电视公司和带来新的营收。
This is the kind of success that other telecoms firms dream of: a new service that not only stops line loss, but beats the cable companies at their own game and brings in new revenue.
这是其它电信运营商梦寐以求的成功，一项新业务不仅阻止了固网损失，还顺手打击了有线电视公司和带来新的营收。
This is the kind of success that other telecoms firms dream of: a new service that not only stops line loss, but beats the cable companies at their own game and brings in new revenue.
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