营销近视症是产品观念所导致的。
无论如何，产品观念会导致营销近视。
产品观念认为，消费者会喜欢质量最优、性能最好、特点最多的产品。
The product concept holds that consumers will favor products that offer the most quality, performance, and innovative features.
这种营销模式实质上虽然不同于产品观念，但是他是一种由内向外的营销。
Although this kind of marketing pattern is materially different with the product idea, but he is one kind of marketing from inside to outside.
目前很多企业仍然奉行传统的生产观念、产品观念和推销观念，只注重交易的完成。
At present, many enterprises still pursue traditional concepts of production, product and sales promotion and only focus on the completion of the trade.
这时，成功就取决于供应商坚持一贯地向特定客户和特定渠道传递人性化产品观念的能力。
Here, success depends on the supplier's ability to deliver customer - and channel-specific personalized views of product data in a secure context.
市场营销学中主要有五种传统的营销观念：生产观念、产品观念、销售观念、市场营销观念和社会营销观念。
There are mainly five traditional marketing concepts: production concept, product concept, sales concept, marketing concept and social marketing concept.
首先，该定义明确了用来交换的不局限于有形产品(货物)，而且可以也包括观念和服务。
First, it makes it clear what is to be exchanged is not restricted to tangible products (goods) but can include concepts and services as well.
一个观念：当地商家对他们提供有产品与服务以相当大的折扣成交，比如，本来去一趟健身沙龙得要50美元，而现在只要25美元，但是这只有在相当多的人一起去的情况下才划算。
The concept: Local businesses offer their products or services at a huge discount—think $25 for $50 worth of salon services—but the deal is only good if enough people snap it up.
用品牌的观念思考和行动，你才能创造和维持你最重要的产品的需求——你自己！
Thinking and acting like a brand can create and maintain demand for your most important product---you.
“画像”还包括购买者对某种产品的信仰和观念，例如，威士忌比较适合在具有一定身份和品位的特殊用餐场合中饮用。
It also includes buyers' beliefs and attitudes about the product, e.g. whisky's fit with a particular meal occasion from a status and taste profile perspective.
当我们还不知道有多少女性支持这个观念，一大批相关产品已经争相出现了。
And while it is not clear how many women are buying this message, a large swathe of products has cropped up for those who are.
正如在很多企业网站上，它们创造情感，帮助用户建立该公司有关何事，所售何种产品的观念。
As seen in many of the corporate sites, they create emotions and values that help show users what the company is about and what kind of products they are selling.
Divnich说，任天堂的广告所表达出来的一个观念，是这间公司相信所有购买其产品的消费者。
Divnich said that a look at Nintendo's commercials gives us a good idea of who the company believes is buying its products.
Scrum方法为我们提出了产品所有制的观念。
The Scrum methodology offers to us the notion of the product owner.
不幸的是，许多人没有认识到Perl也包含Brooksian观念中的构建编程产品的健壮的基础结构。
Unfortunately, many people don't realize that Perl also contains a robust infrastructure for building programming products in the Brooksian sense.
当他开始自己的调研时，他发现一些企业反对一个观念，即美国市场就化妆品之类的产品将遵循欧盟的行业标准，这些企业坚持说美国的产品已经很安全了。
When he began his research, he found firms resisting the notion that the American market would follow EU standards for items like cosmetics, insisting that their American products were already safe.
没有任何后退或者消沉，在消费者使用能源、赚钱以及购买新款科技产品的观念上将会存在一个恒久持续的改变--，不管你是否相信，这是一好消息，因为。。。
No recession or depression will make a lasting change in consumers’ passions to use energy, make money and buy new technology — and that, believe it or not, is good news, because...
它最基本的观念就是：你创造了一个产品，而后同业内所有的其他一些带头人合作来推广这个产品，接下来你只需要舒舒服服地坐下来，等着销售开始源源不断地进来了。
The basic idea is that you create a product, partner with all of the leaders in your industry to promote it, and then sit back as the sales start pouring in.
这样不但能创造就业机会还能把“还富于民”，这样消费者就能转变“观念”，购买他们所需的产品和服务，反过来就能创造更多的就业机会。
Not only does this create jobs but also puts money in the hands of all the people who get the jobs, so they can turn around and buy the goods and services they need -- generating more jobs.
该观念认为，消费者不会足量的购买一个企业的产品，除非扩大销售规模、加大促销努力。
The idea that consumers will not buy enough of the firm's products unless it undertakes a largescale selling and promotion effort.
推销观念从生产企业出发，以企业现有产品为中心。
The selling concept starts with the factory, focuses on the company's existing product.
推销观念认为，如果让消费者和企业自行选择，他们不会足量购买某一企业的产品。
The selling concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization's products.
推销观念认为，如果听其消费者自然的话，他们不会足量购买某一组织的产品。因此，该组织必须主动推销和积极促销。
Selling concept: consumers will not buy enough of the organization's products unless the organization undertakes a large-scale selling and promotion effort.
另外我们又利用交换理论验证了产品和市场因素对购买者的供应中断的程度和可能性的观念的影响。
Additionally, we draw on exchange theories to identify product and market factors that impact buyers' perceptions of the probability and magnitude of supply disruption.
要成功地推行绿色产品，消费观念的改变至关重要。
Changes with the ideas of consumption are the key to the successful popularization of green products.
我们才能不断更新观念，更好的产品。
Under that, we can constantly update our concept and make better products.
乔布斯：其实，伟大的产品做出了疯狂有很多怎样用，使产品，如何学习新的事物，采取新思路和扔掉旧观念的过程。
Jobs: Actually, making an insanely great product has a lot to do with the process of making the product, how you learn things and adopt new ideas and throw out old ideas.
乔布斯：其实，伟大的产品做出了疯狂有很多怎样用，使产品，如何学习新的事物，采取新思路和扔掉旧观念的过程。
Jobs: Actually, making an insanely great product has a lot to do with the process of making the product, how you learn things and adopt new ideas and throw out old ideas.
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