当一个人告诉另一个人对产品或服务的良好体验时，口碑广告就发生了。
Word of mouth advertising happens when one person tells another about a good experience with a product or service.
中国小成本电影《泰囧》在12月12日上映以来已经获得了口碑和票房的双丰收。
A Chinese low-budget film, Lost in Thailand, has harvested profits and praise since it hit movie theatres on 12 December.
对于口碑媒体而言，这些营销人员扮演着诱发用户回应的角色。
For earned media, such marketers act as the initiator for users' responses.
最好的广告形式可能是口碑营销。当人们将所购买的产品或服务的好处告诉他们的朋友时，口碑营销就出现了。
The best form of advertising is probably word of mouth advertising which occurs when people tell their friends about the benefits of products or services that they have purchased.
本记者不是第一位思考如何利用口碑奇效的人。
Your correspondent isn't the first to ponder how to exploit the wonders of word-of-mouth.
难怪市场人士对于理解口碑现象的兴趣日益增大。
Not surprisingly, there is mounting interest in understanding the word-of-mouth phenomenon.
包括四个不同的因素：广告、公共关系、口碑和销售点。
Promotion has four distinct elements - advertising, public relations, word of mouth and point of sale.
它在广告方面的投入不多，主要依靠人们的口碑来拉动销售。
It spends relatively little on advertising, relying on word of mouth to drive sales.
我很久都没有看到一部电影拥有如此不可思议的积极的口碑。
It's been a long time since I've seen a movie with such unbelievably positive word of mouth.
Bruce开始通过电邮朋友的口碑传播方式来营销他的网站。
Bruce initially marketed the site by word of mouth, telling friends via E-mail.
同样重要的是，美林的经纪人再次得到客户赞誉的口碑。
Just as important, Merrill's brokers are, once again, held in high regard by those who use them.
其简洁以及让人印象深刻的页面在用户中有良好的口碑。
Renown by users for its simplicity and impressive interface, drop.io.
当一家公司的执行总裁解决他们的抱怨，口碑会很快传开。
When the CEO of a company has resolved your complaint, word spreads fast.
他们几乎没有花钱在广告上，而是以口碑和赠予的方式来代替。
They spent little or no money on advertising, relying instead on word of mouth and giveaways.
我们对评论的情况进行了分析，发现评论明显是我们最大的口碑宣传机会。
We started to pay a lot of attention to reviews comments. It became clear that reviews were our greatest opportunity for word of mouth advertising.
正当我的名声在行业界里口碑越来越好的时候，我的梦想也开始萌生发芽。
As my reputation within our community continued to grow, my dream began to grow, as well.
所以我发现在市场营销和学术方面来讲,口碑很重要,而网站社交效果更好。
So what I found in terms of marketing and as an academic is that word of mouth works actually very well and social networking works even better.
卖主也知道这一点——他们至少知道口碑对倾听者具有说服的功效。
Marketers know it too, at least as far as its persuasive effect on the listener is concerned.
而且Craigslist是最早的通过口碑营销成功进行推广的网站之一。
Craigslist is also one of the earliest examples of a site built through word of mouth marketing.
她说，“Twitter似乎有一种传统媒体所不具备的口碑效应。”
“It has a sort of street credibility that’s not there with traditional media, ” she says.
他最出名的电影是《虎胆龙威》系列，其中大多获得票房和口碑的成功。
He is well known for the role of John McLane in the Die Hard series, which were mostly critical and uniformly financial successes.
口碑对需要优秀的搜索引擎优化的公司，和招揽生意的优秀的搜索引擎优化都很重要。
Word of mouth is powerful both for companies that need to hire good SEOs and for good SEOs to attract business.
口碑能更好地树立酒店的信誉，同时也比其他更加正式的推广活动更具优势。
Word-of-mouth adds a layer of credibility and is more effective than other more formal forms of promotion.
电影传统的营销策略已经越来越多延伸到市场口碑，依靠公众的力量来推动电影的宣传。
The traditional marketing strategy for these films has been to expand to more and more markets as word of mouth, press and publicity propel the films forward.
目前，不论是口碑还是销量，Kinect都是微软公司最成功的硬件设备。
Now Kinect is one of Microsoft's most successful hardware devices, both critically and financially.
由于成本低廉，进口容易，加上口碑的流传，美国人开设的新生意在整个城市到处开花。
Emboldened by low costs, easy access to imported products and the power of strong word of mouth, new businesses founded by American expatriates are popping up all over the city.
由于成本低廉，进口容易，加上口碑的流传，美国人开设的新生意在整个城市到处开花。
Emboldened by low costs, easy access to imported products and the power of strong word of mouth, new businesses founded by American expatriates are popping up all over the city.
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