• word-of-mouth - 引用次数：96

  The marketing implications were presented to increase information sources used and word-of-mouth recommendations and re-visit rate so as to enhance tourism destination image.

  因此,建议目的地管理者从增加目的地信息传播的渠道、力争提高口碑推荐度和重游率等方面采取措施来提高旅游者对目的地的熟悉度,以此提升旅游目的地形象。

  参考来源 - 熟悉度对旅游目的地形象影响研究——以泰山为例
  word of mouth - 引用次数：62

  At the same time, reputation systems have been regarded as an important platform where large-scale word of mouth behavior and evaluations of the purchase experience can be communicated.

  同时,声誉系统也被认为是传播与交流在线口碑和评价的重要平台。

  参考来源 - 关于买方参与C2C网站在线声誉系统的探索性研究
  public praise - 引用次数：24

  Finally, some suggestions on how to decrease consumers’ perceived risk, such as enhancing the effects of public praise and spreading the relative law guarantee, etc. have been given from seven respects.

  最后从加强口碑效应、告知相关法律保障等七方面提出了降低消费者感知风险的建议。

  参考来源 - B2C电子商务中消费者感知风险影响因素的实证研究
• word of mouth - 引用次数：14

  Finally the fundamental topics of control and management of Word of mouth marketing and communication are expounded.

  最后,对口碑营销传播的控制和管理的基本问题进行了论述。

  参考来源 - 企业口碑营销传播管理研究

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