Global AD spending is estimated to fall by over 10% this year, according to ZenithOptimedia, a media firm.

根据媒体公司ZenithOptimedia调查，预估今年全球广告支出下降超过一成。

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Global AD spending plummeted 10%, according to ZenithOptimedia, a media-buying company owned by Publicis Groupe.

据PublicisGroupe旗下媒体代理公司实力传播的数据，全球广告支出大幅减少了10%。

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Since 2009 more advertising money has been spent on the internet than on newspapers, according to ZenithOptimedia, a marketer.

实力传媒公司统计，自2009年起，人们投放网络广告比报纸广告更多。

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GLOBAL spending on advertising will grow by 4.5% in 2011, double the rate of the previous year, according to ZenithOptimedia, an AD agency.

广告代理商ZenithOptimedia预测2011年全球广告支出将增长4.5%，是去年增长率的两倍。

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But Britain will reach this point by 2009, predicts ZenithOptimedia, a market-research firm, at which point Internet advertising will be worth almost as much as television advertising.

市场研究公司ZenithOptimedia预计英国到2009年就可以达到这个比例，那时网络广告价值将会与电视广告基本持平。

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In a separate analysis, Publicis Groupe media-buying firm ZenithOptimedia predicted Oct. 7 that AD spending growth in Asia, including Japan, would slow to 5.2% next year, down from 6.6% this year.

在另外一项研究中，PublicisGroupe旗下的媒体空间购买公司实力传播(ZenithOptimedia)10月7日预计，包括日本在内的亚洲市场明年的广告支出增幅仅有5.2%，低于今年的6.6%。

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In a separate analysis, Publicis Groupe media-buying firm ZenithOptimedia predicted Oct. 7 that AD spending growth in Asia, including Japan, would slow to 5.2% next year, down from 6.6% this year.

在另外一项研究中，PublicisGroupe旗下的媒体空间购买公司实力传播(ZenithOptimedia)10月7日预计，包括日本在内的亚洲市场明年的广告支出增幅仅有5.2%，低于今年的6.6%。

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