Global AD spending is estimated to fall by over 10% this year, according to ZenithOptimedia, a media firm.

根据媒体公司ZenithOptimedia调查，预估今年全球广告支出下降超过一成。

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Global AD spending plummeted 10%, according to ZenithOptimedia, a media-buying company owned by Publicis Groupe.

据Publicis Groupe旗下媒体代理公司实力传播的数据，全球广告支出大幅减少了10%。

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Since 2009 more advertising money has been spent on the internet than on newspapers, according to ZenithOptimedia, a marketer.

实力传媒公司统计，自2009年起，人们投放网络广告比报纸广告更多。

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The other is David Penski, a senior VP and executive group director of ZenithOptimedia.

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