Smoke rose from a crude earthen forge, women took turns at a goatskin bellows while men and boys pounded scrap metal on small anvils, shaping it into cooking spoons, axheads, and other simple wares.
几缕炊烟从粗糙的泥炉里缓缓升起，女人转动山羊皮风箱，男人和小孩用力地敲打着铁砧板上的废旧金属，做成勺子，斧头和其他简单家用器皿。
Because of them, I grew up taking for granted that wom en could vote and, because of them, my daughter grew up taking for granted that children of all colors could go to school together.
因为他们，我从小到大就认为女性当然有投票权；因为他们，我的女儿从小到大都认为各种肤色的孩子当然可以一起去学校。
But the advent of the web, internet forums and social networking sites has given WOM the power to turn a product from global hero to zero with frightening speed.
但网络、互联网论坛和社交网站的出现，却让口碑拥有了以惊人的速度将一个产品从全球英雄变成狗熊的能力。
While checking the data from DCCI, it's obvious to see how influential the power of WOM is.
查看了这组数据，我们不难发现口碑营销的影响力有多大。
The influence of WOM on consumers' decision process has been acknowledged by marketing researchers and practitioners.
口碑对消费者决策过程的重要影响得到了学者们和营销从业者们的关注。
With the rapid development of Internet, WOM can spread at a stupendous speed on the Internet and its influence expands a lot.
而且，随着互联网的普及，口碑信息通过网络能以惊人的速度扩散开去，其影响力变得更为强大。
The value of word of mouth (WOM) is increasingly recognized by firms, and some scholars have proposed it as a new marketing mix.
消费者的口碑价值正日益受到企业的重视，有学者提出将口碑营销作为一种新的营销组合。
With the increasing popularity of Internet, e-WOM became an important information source for tourists in choosing their tourism destinations.
随着网络的日渐普及，网络口碑成为旅游者制定外出旅游计划、选择旅游目的地时的重要信息来源。
Empirical study results show that from the view of influential factors of online WOM, individual factors and community factors played a big impact.
研究实证结果显示，从网络口碑影响力的影响因素来看，个体因素和社区因素起到了很大的影响作用。
Holding their own unique characteristics during word-of-mouth, female consumers in general are more likely to engage in WOM, which also easily influences their purchasing decisions.
女性消费者在口碑传播中具有自己的特点，她们更易于传播口碑并且口碑也易于影响她们的购买决策。
The reason why consumer changes brands is more influenced by WOM than by advertisement. In the course of changing consumer's attitudes, the effect of WOM is nine times of the advertisements.
消费者转换品牌更多是受到口碑传播的影响，在促使消费者态度由否定、中立到肯定的转变过程中，口碑传播所起的作用则是广告的九倍。
The reason why consumer changes brands is more influenced by WOM than by advertisement. In the course of changing consumer's attitudes, the effect of WOM is nine times of the advertisements.
消费者转换品牌更多是受到口碑传播的影响，在促使消费者态度由否定、中立到肯定的转变过程中，口碑传播所起的作用则是广告的九倍。
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