Explaining the notion of a 'triple bottom line' is often the biggest hurdle.

解释“三重底线”的概念往往是最大的障碍。

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The phrase “the triple bottom line” was first coined in 1994 by John Elkington, the founder of a British consultancy called SustainAbility.

1994年，英国管理咨询公司SustainAbility的创始人JohnElkington（约翰•金顿）首次提出了“三重底线”一词。

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We think of it as a 'triple bottom line'. How does good design benefit people, how does it benefit the planet and how does it generate profit for business?

我们把它理解为“三重底线”。好的设计如何服务于人们？如何服务于地球？如何为商业创造利润？

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We think of it as a 'triple bottom line'. How does good design benefit people, how does it benefit the planet and how does it generate profit for business?

我们把它理解为“三重底线”。好的设计如何服务于人们？如何服务于地球？如何为商业创造利润？

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