Marketers have embraced the two-step flow because it suggests that if they can just find and influence the influentials, those select people will do most of the work for them.
营销人员接受两级传播理论是因为该理论认为，如果他们能够找到影响者，并对他们施加影响，这些精英们就会替他们完成大部分的营销传播工作。
Marketers have embraced the two-step flow because it suggests that if they can just find and influence the influentials, those selected people will do most of the work for them.
译文：营销人员已经采纳了这个两级流动理论，因为该理论表明，他们只需找到有影响力人士就可以为他们完成大部分的工作。
Yet it is precisely these non-celebrity influentials who, according to the two-step-flow theory, are supposed to drive social epidemics, by influencing their friends and colleagues directly.
然而，根据两级传播理论，正是这些非名人影响者直接影响了他们的朋友和同事，从而推动了社会流行潮流。
In their recent work, however, some researchers have come up with the finding that influentials have far less impact on social epidemics than is generally supposed.
通过最近的调查，一些研究者发现这些有影响力的人并不像普遍认为的那样都社会流行有重大作用。事实上，他们并不需要。
Yet it is precisely these non-celebrity influentials who, according to the two-step-flow theory, are supposed to drive social epidemics by influencing their friends and colleagues directly.
译文：而根据两级流动理论，恰恰是这些不是是名人但具有影响力的人，通过直接影响他们的朋友和同事，推动了社会流行潮。
The supposed importance of influentials derives from a plausible-sounding but largely untested theory…
原文讲述这是一种似乎是真实的，没有得到检验的理论，选项。
The supposed importance of influentials derives from a plausible-sounding but largely untested theory…
原文讲述这是一种似乎是真实的，没有得到检验的理论，选项。
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