Marketers have embraced the two-step flow because it suggests that if they can just find and influence the influentials, those select people will do most of the work for them.

营销人员接受两级传播理论是因为该理论认为，如果他们能够找到影响者，并对他们施加影响，这些精英们就会替他们完成大部分的营销传播工作。

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When monitoring the top 50 Hispanic influentials, the numbers were better for Rubio, but not by much (47 for Rubio, 40 for Clint).

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On an out-of-town trip Carlsbad state senator Joseph Gant Jr. read a wire- service story -- by chance -- about the Lyons fiasco and got on the telephone to other Carlsbad influentials.

FORBES: How Carlsbad got WIPPed