Marketers have embraced the two-step flow because it suggests that if they can just find and influence the influentials, those select people will do most of the work for them.
营销人员接受两级传播理论是因为该理论认为，如果他们能够找到影响者，并对他们施加影响，这些精英们就会替他们完成大部分的营销传播工作。
Marketers have embraced the two-step flow because it suggests that if they can just find and influence the influentials, those selected people will do most of the work for them.
译文：营销人员已经采纳了这个两级流动理论，因为该理论表明，他们只需找到有影响力人士就可以为他们完成大部分的工作。
Yet it is precisely these non-celebrity influentials who, according to the two-step-flow theory, are supposed to drive social epidemics, by influencing their friends and colleagues directly.
然而，根据两级传播理论，正是这些非名人影响者直接影响了他们的朋友和同事，从而推动了社会流行潮流。
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