There are two components to defensive marketing: increasing customer satisfaction and increasing switching barriers.

有两个组成部分，以防御性营销：提高客户满意度和增加开关障碍。

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Research shows that customers perceived value, customer satisfaction, switching barriers, customer trust all have an impact on repurchase intention.

研究表明顾客感知价值、顾客满意、转换障碍、顾客信任对顾客重复购买意向都有影响。

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Researchers have argued that besides customer satisfaction, there are other factors, including switching barriers and customer trust, having effect on repurchasing intenti.

许多学者表明顾客重购意向除了受到顾客满意的影响之外，还受到转移障碍和信任等因素的影响。

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Researchers have argued that besides customer satisfaction, there are other factors, including switching barriers and customer trust, having effect on repurchasing intenti.

许多学者表明顾客重购意向除了受到顾客满意的影响之外，还受到转移障碍和信任等因素的影响。

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