switching barriers for customers 否设有客户转换壁垒
positive switching barriers 正面转换障碍
negative switching barriers 负面转换障碍
Perceived switching costs(PSC),the attractiveness of altematives(AA) are the two types of switching barriers in the FMCG enviroment.
鉴于本文是针对快速消费品行业进行研究,将感知转换成本和替代者吸引力这两类转换障碍作为第二类前因。
参考来源 - 快速消费品顾客重复购买意向的前因研究Integrating the diversified perspectives on customer retention, we identify two essential factors influencing it: customers’ trust on suppliers and customers’ switching barriers.
综合其他学者对顾客保留这一问题的研究,本文提出,顾客保留一方面由于顾客主观上对企业的信任,同时又受到客观上转移障碍的影响。
参考来源 - 基于信任和转移障碍的顾客保留:案例研究·2,447,543篇论文数据，部分数据来源于NoteExpress
以上来源于: WordNet
There are two components to defensive marketing: increasing customer satisfaction and increasing switching barriers.
有两个组成部分，以防御性营销：提高客户满意度和增加开关障碍。
Research shows that customers perceived value, customer satisfaction, switching barriers, customer trust all have an impact on repurchase intention.
研究表明顾客感知价值、顾客满意、转换障碍、顾客信任对顾客重复购买意向都有影响。
Researchers have argued that besides customer satisfaction, there are other factors, including switching barriers and customer trust, having effect on repurchasing intenti.
许多学者表明顾客重购意向除了受到顾客满意的影响之外，还受到转移障碍和信任等因素的影响。
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