Default options in social software have consequences for human behavior and social interaction.
社交软件的默认设置对于人们的行为和社交互动产生影响。
Imagine you're developing social software. You spend hundreds or thousands of hours on the task.
想像一下你正在开发一款社交软件，你已经为此付出了成百上千个小时了。
The agent wants to make meaningful queries across social software applications based on his role.
该代理人希望基于自己的角色在不同的社会软件应用程序之间进行有意义的查询。
And don't go thinking you can win by having more features: social software doesn't work like that.
也不要去想你能通过加更多的功能来获胜，社会化软件不是那么回事。
Even if Gen Y was significantly better at using social software, it wouldn't matter at this point.
就算Y一代更擅长使用社交软件，现在这一点也不重要了。
This approach works well if the tag set remains consistent across different social software applications.
如果标记集跨不同的社会软件应用程序保持一致，则此方法工作得很好。
Another interesting consideration is that social software will have a big role to play in future ar apps.
另一个设想是，社交软件将在AR应用程序中大展拳脚。
They also included groups or departments who approached it with a clear business need for social software.
它们还在其中包括了一些对社交软件有明确业务需求的团队或部门。
Torkington suggests that social software should consider ways to make these serendipitious recommendations.
托金顿提议，社交网络系统应该考虑向用户推荐一些令用户感到意外的东西。
A strange consequence of all this is that much of the most successful social software was invented by accident.
这些事实造成了一个奇怪的结果，那就是很多非常成功的社会化软件都是无意之间发明的。
To achieve a successful social software rollout, a clear adoption strategy and compelling use cases are critical.
为了实现成功的社交软件推广，清晰的战略和富有吸引力的用例是至关重要的。
Similarly with social software, identifying business goals lets you chart a clear path to what you want to achieve.
社交软件的使用同样如此，确立企业目标能让您制订清晰的实现途径。
Lotus Connections is social software for business that helps you connect with the people and information that you need.
LotusConnections是一款面向企业的社交软件，可以帮助您连接到所需的人员和信息。
If you were going to build a piece of social software to support large and long-lived groups, what would you design for?
如果你要写一个社会软件，以支持一个大型的，历史悠久的组织，你会怎样设计？
The Home page feature is based on widgets and allows you to extend the Lotus Connections social software platform easily.
这个Homepage特性基于小部件，并允许您轻松地扩展LotusConnections社交软件平台。
That theory might work for baseball fields in Hollywood movies, but it probably won't work for enterprise social software.
这一理论可能适用于好莱坞影片中的棒球运动，但它对于企业社交软件可能并不适用。
Today, IBM sells social software like IBM Connections, which lets workers collaborate by sharing files and forming groups.
今天，IBM也销售诸如ibmConnections之类的社交软件。IBM Connections使工作人员可以通过文件共享和建立群组等方式实现协作。
This process also provides you with before and after snapshots to demonstrate the effects of social software in your organization.
此流程还为您提供了前后快照，以演示社交软件在您组织中的效果。
For the workshop, I borrowed an idea from Peter Morville \ \ \ 's user experience honeycomb and created a social software honeycomb.
为了这个研讨会，我借用了PeterMorville的“用户体验蜂巢模型”的思路，制作了一个社会性软件的蜂巢模型。
Success in social software and collaboration will be characterized by a concerted and collaborative effort between IT and the business.
通过信息技术和企业的共同努力，社交软件和协作平台可获得不一般的成功。
Shirky's Law states that the social software most likely to succeed has "a brutally simple mental model... that's Shared by all users".
Shirky定律是说，最有可能成功的社交软件都有一个被所有用户都认同的，极其简单的心理模型(mental model)。
It's no accident that many of the people who've been most successful at building social software have strong interests outside computing.
很多成功搭建社交网站的人对计算机之外的领域有着很大的兴趣，这并非偶然。
The emergence of social software presents an opportunity for savvy it leaders to exploit the groundswell of interest in informal collaboration.
社会性软件的出现为精明的IT负责人提供了一种机遇，可充分利用用户对非正式协同的强烈兴趣。
It also includes a database of personal and domain-specific tags, and other metadata associated with the social software or Web 2.0 applications.
同时还包括个人和特定于领域的标记的数据库，以及与社会软件或Web 2.0应用程序相关联的其他元数据。
Daniel Debow is co-CEO of Rypple, a social software company that lets people set priorities, share continuous feedback and coach each other at work.
丹尼尔•德鲍是Rypple公司的联合首席执行官。 Rypple是一家让人们确定重点工作、持续分享反馈并且在工作中互相辅导的社交软件公司。
But you may find that most people in your organization have never heard of social software or don't understand how it can be used in a business environment.
但是您可能会发现，在您的组织中，大多数人从未听说过社会软件、或者不知道如何在业务环境中使用它。
First of all, programmers tend to do technically impressive things whereas the most successful social software rather “starts out doing one task supremely well”.
首先，程序员往往趋向于去做技术上让人印象深刻的事情，然而最成功的社交软件却是“将一个任务做到极致 ”。
His arguments as well as the discussion that has followed provide interesting insights into pitfalls that need to be avoided for building successful social software.
对于构建成功的社交软件需要提防的陷阱来说，他的论点及后续的讨论都提供了很有趣的见解。
These seven building blocks--identity, presence, relationships, conversations, groups, reputation and sharing--provide a good functional definition for social software.
这七个组成部分——身份，状态，关系，交流，小组，名誉，分享——给社交网络软件下了个不错的实用定义。
Now that you understand the use case and the idea of managing tags around CoPs, let's outline a solution for doing coherent queries across social software applications.
现在您了解了用例和管理围绕CoP的标记的基本想法，下面让我们拟出用于跨社会软件应用程序执行一致查询的解决方案概要。
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