It's no wonder most social software fails.
从这点来说，如此多的社会化软件失败也就不足为奇了。
Enterprise social software also provides a secondary benefit.
企业社交软件还提供了一种好处。
The third major pattern in social software is community activity.
社会软件的第三个主要模式就是是社区活动。
Lotus Connections social software is designed specifically for business.
LotusConnections社会性软件是专门为企业设计的。
It will not be a country, but a new human network joined by social software.
它将不再局限于某个国家，这股新兴力量，将是一个由社会化软件所构成的全新的人际网络。
Social software was envisioned as a tool to allow work groups to collaborate.
社会软件被视为一种能让团队间彼此进行协作的工具。
The most successful social software starts out doing one task supremely well.
最成功的社会化软件往往在开始有一个做的非常好的功能。
They \ \ \ 're also a solid foundation for thinking about how social software works.
同时，又是我们思考社交网络软件如何工作的有力的依据。
For example, you can create a search query on social software for the Dogear service.
例如，可以为Dogear服务在社会化软件上创建一个搜索查询。
An increasing number of companies are evaluating social software for their enterprise.
越来越多的公司都在评估社交软件对企业的价值。
Well, mashups are one of the ways to do that - social software, collaborative software.
是的，mashup就是其中一种实现方法—社会性软件、协作式软件。
Social software clearly allows employees to more easily leverage the experience of others.
社交软件明确允许员工更加轻松地利用其他人的经验。
The normal case of social software is still failure; most of these experiments don't pan out.
常规的社会软件仍然无法实现，大多数这样的实验都以失败告终。
I am getting resistance and concerns from various groups about the adoption of social software.
我在采用社交软件的过程中，遇到了来自各个团队的阻力和担忧。
Default options in social software have consequences for human behavior and social interaction.
社交软件的默认设置对于人们的行为和社交互动产生影响。
Imagine you're developing social software. You spend hundreds or thousands of hours on the task.
想像一下你正在开发一款社交软件，你已经为此付出了成百上千个小时了。
The agent wants to make meaningful queries across social software applications based on his role.
该代理人希望基于自己的角色在不同的社会软件应用程序之间进行有意义的查询。
And don't go thinking you can win by having more features: social software doesn't work like that.
也不要去想你能通过加更多的功能来获胜，社会化软件不是那么回事。
Even if Gen Y was significantly better at using social software, it wouldn't matter at this point.
就算Y一代更擅长使用社交软件，现在这一点也不重要了。
This situation is the opposite result of what you want for successful adoption of social software.
这种情况是成功采用社交软件的反面结果。
In her profile, the patent attorney would have identified which social software applications she used.
在她的配置文件中，专利代理人已经确定了她使用哪些社会软件应用程序。
Social software suites and other microblogging services are likewise starting their downward trend.
其它社交网站和微博客同样也面临下滑趋势。
This approach works well if the tag set remains consistent across different social software applications.
如果标记集跨不同的社会软件应用程序保持一致，则此方法工作得很好。
Another interesting consideration is that social software will have a big role to play in future ar apps.
另一个设想是，社交软件将在AR应用程序中大展拳脚。
They also included groups or departments who approached it with a clear business need for social software.
它们还在其中包括了一些对社交软件有明确业务需求的团队或部门。
Torkington suggests that social software should consider ways to make these serendipitious recommendations.
托金顿提议，社交网络系统应该考虑向用户推荐一些令用户感到意外的东西。
A strange consequence of all this is that much of the most successful social software was invented by accident.
这些事实造成了一个奇怪的结果，那就是很多非常成功的社会化软件都是无意之间发明的。
To achieve a successful social software rollout, a clear adoption strategy and compelling use cases are critical.
为了实现成功的社交软件推广，清晰的战略和富有吸引力的用例是至关重要的。
Similarly with social software, identifying business goals lets you chart a clear path to what you want to achieve.
社交软件的使用同样如此，确立企业目标能让您制订清晰的实现途径。
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