The second chapter analyzes the basic role of brand on improving the enterprises' position in the market competition.
第二章分析品牌对提高企业市场竞争优势地位所起的基本作用及作用机制。
This paper takes the United States as an example, to understand the role of brand in the reading promotion of American libraries.
本文以美国为例，介绍了品牌阅读在美国阅读推广活动中的实践过程。
By 10 they go to their first family meetings, and by 15 they are expected to understand their role as protectors of the brand.
10岁起他们就开始出席人生的第一次家族会议，15岁时他们就应理解自己作为家族品牌保护者的角色。
Design has played a crucial role in the brand concept from restaurants to the overall environment, the development of dishes, etc., are all designed to garner power and influence.
设计在其中起到了至关重要的作用，从品牌概念到餐厅整体环境，再到菜品的开发等等，无不闪现设计的力量与影响。
Perhaps one the most interesting illustrations of the role a brand can play in the recovery or downturn of a company is from the high-tech sector.
品牌在企业复苏或滑坡过程中发挥的作用，或许在高科技行业最能得到生动的阐述。
To be more explicit, while brand advertisers have historically trusted people as consumers, they do not trust them in the new role of producer (e.g. uncontrollable content).
说的更明确一些，尽管在历史上，品牌广告商对于消费者具有信任，但对于同样的人群，把他们作为广告制作者，他们并不信任(例如对内容无法控制)。
Yes I am designer I can make brand-identity, interactive multimedia, run usability test play role of an ethnographer.
是的，我是一个设计者，我能做品牌识别、交互性多媒体、以人种学学者的身份进行可用性测试。
Of course, size and form factor are always important, and our brand name has always played an important role in the U.S., Latin America, China, and increasingly in Europe.
当然，大小和格式总是很重要的，我们的品牌在美国、拉美和中国都具有重要地位，在欧洲的影响也与日俱增。
The subculture is playing an ever important role in the process of communication of brand culture.
亚文化群体在品牌文化的传播过程中，扮演着越来越重要的角色。
Brand enterprises and products is the symbol and representative of the brand marketing activities of enterprises play an important role.
品牌是企业和产品的象征和代表，品牌在企业的营销活动中发挥着重要作用。
As for MySpace's role in all this, they are in the unique position to know better than anyone (as the owner of the platform with all the user data) who the "brand-safe" users are within its network.
至于MySpace在其中的角色，他们有独特的优。因为平台的拥有者掌握所有的用户资料，他们比任何人更知道网络内谁是“对于某种品牌安全”的用户。
The 34-year-old actress is still dynamic in her performing career, playing the leading role in three films and replacing Zhang Ziyi as the new brand ambassador of Emporio Armani.
34岁的舒淇依然活跃在影视圈中，在3部影片里担任主演，并接替章子怡出任Emporio Armani的新品牌形象大使。
Benchmarking the image of the brand value of the premium for the products and enhance brand awareness of the role is an enormously.
标杆形象的品牌价值对于产品的溢价能力和品牌知名度的提升是有巨大作用的。
This paper mainly discusses that the industrial design and design management play the important role in a process of which a customer interacted with a business brand.
通过对品牌体验的内涵、价值和消费者消费过程的分析，阐述了产品设计和设计管理在企业构建品牌体验中发挥着重要的作用。
The premium production line and leading management model play a key role for Toyo Tanso to attract lead customers, cover the broad market of East China, and establish the company's supreme brand.
优秀的流水生产线、先进的管理模式为东洋炭素占领高端客户群体，覆盖华东广大市场，树立企业卓越品牌起到关键作用。
These analyses not only builded up the role of PR in the stage of brand, but also offered new visual Angle and strategies for brand construction.
通过这些分析，不仅重树了公关在品牌时代的地位，还给企业品牌塑造提供了新的视角和策略。
The sales fields of the clothing which is one of the important part of CIS (Corporate Identify System) and the most directly showing of products, image, have played a key role to promote the brand.
服装卖场作为企业形象识别系统的重要部分，是产品、形象的最直接展示，对提升品牌的形象起了关键作用。
Looking back to NEIGHBORHOOD's icons used throughout the brand, it elicits a lot of controversy. What's the role of these icons in the brand's identity?
回顾很多NEIGHBORHOOD的品牌图案，每次都会引起许多争议。在整个品牌的形象上，它们担当住一个怎样的角色?。
A brand name, a symbol created and safeguarded by the enterprise, and thereafter directed by the customer, plays an essential and unique commercial role in consumption of the product.
品牌是由企业创造和呵护，由消费者主导，通过产品和消费来表达的一种复杂而独特的商业关系与符号。
The thesis first offers the functions of automobile brand names which include its credit and its role in stimulating consumption.
本文首先指出了汽车品牌名称的功能，包括其自身信誉及其在刺激消费中的作用。
In modern times, the brand concept already pervaded the various aspects of society, the famous brand in the business field is more significant role.
当今时代，名牌观念已经弥漫了社会的各个方面，名牌在商业领域里所起的作用也是越来越显著。
China Mobile(XX) is playing a leading role based on the wide network and strong brand, China Telecom Mini Linktone(XX) wined the low point market by using of cheap price.
XX移动凭借其网络和品牌在XX通信市场上占有优势和领先地位，XX电信小灵通低廉的话费赢得了低端用户的青睐。
Brand is the symbol and the representative of enterprise and product, and the brand plays an important role in the marketing of enterprise.
品牌是企业和产品的象征和代表，品牌在企业的营销活动中发挥着重要作用。
The competition era of brand essence is the era for competition of relation resource. relation resource will play a more and more role in the operation of enterprises.
品牌竞争时代实质是对关系资源竞争的时代。关系资源将在企业的运作中发挥越来越多的作用。
Trough six elements structure of the role and three automobile form scenario modes, which are style scenario, brand scenario and type scenario, the automobile form knowledge is represented.
在六元组的角色结构上，建立了汽车造型情境的风格情境、品牌情境和类型情境三种情境模式，实现特征线的知识表征。研究提出了一种基于特征的汽车造型知识获取的理论与方法。
Facts have proved that fulfilling social responsibilities of enterprises plays a great role in enhancing the brand influence and core competitiveness.
事实证明，企业履行社会责任，对提升品牌影响力和核心竞争力具有极大的促进作用。
This also can be said to be the sublimation of viral marketing, Recognition Products for users of the brand a strong role to play.
这也可以说是病毒式营销的升华，这对于用户认可产品的品牌起到很强的作用。
Stand the perspective of brand semiotics visual symbols, we can understand the role of symbolic manipulation on the root causes of consumption — the role of symbols means.
站在符号学的角度分析品牌视觉符号，就能理解符号对消费领域操纵作用的根源- - -符号的意指作用。
In the modern economic activities, the brand strategy of enterprises is of great significance and role.
在现代经济活动中，品牌战略对企业而言具有重要的意义和作用。
WT strategy include: strengthening the brand building construction and protection of intellectual property, give full play to the role of trade associations.
WT战略主要包括：加强品牌建设和知识产权保护建设，充分发挥行业协会作用等。
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