Casio and Lenovo embraced their role of brand caretakers to show that their products won't rest on their respective legacies.
She sat down with me recently to discuss these similarities, the role of brand at a company like Domo, and where creativity nets out in a data-driven culture.
FORBES: Behind The Brand: Domo's Heather Zynczak On The Creativity Of Data-Driven Marketing
We also found that the role that brand played internally was as critical to many of the organizations we interviewed, as the external role of the brand.
That only scratches the surface of the role brand plays in every part of our lives.
FORBES: Booked Review: Debbie Millman's "Brand Thinking and Other Noble Pursuits"
The conversations in Brand Thinking are meant to provoke, to push the boundaries of the role brand plays in society.
FORBES: Booked Review: Debbie Millman's "Brand Thinking and Other Noble Pursuits"
"The fun in this is all about mixing it up, " she says of her role as both curator and innovator of the brand.
The key to succeeding in omni-channel retailing is understanding the new role of the store: the central representation of your brand.
While there are multiple factors to consider, social media can play a critical role in increasing social quotient of the brand by making shopping a shared experience.
FORBES: When smart phones and smart friends go shopping together
The second part of my role is as President of Minor League Baseball Enterprises, which is where Project Brand comes in.
FORBES: Project Brand Is The Future Of Minor League Baseball
Winfrey may be one of the media industry's best brand managers, but can she rise to the role of a programming executive?
Friskies is the largest cat food brand at Purina, and as the brand team looked at the explosion of cat videos they wondered how their brand could play a role.
In a recent Time Magazine article on the changing role of Ronald McDonald the clown, this point was emphasized, symbolic of the change in a brand once centered on children that has fundamentally widened its focus.
We addressed the relationship individuals have with their own devices, the role of persuasive technology in marketing, the nexus of brand and device, and to what extent, if at all, device design is informing brand strategy.
FORBES: CMO Salon: Marketing In An Era Of Persuasive Technology - Forbes
Such criticism, though, disregards the traditional role of Super Bowl advertising, which is to make a memorable brand impact.
ENGADGET: Editorial: BlackBerry slumps into history of Super Bowl tech ads
So, the maker of the MacBook Pro, the iPad, and of course, the iPhone, is taking on a brand new role as an industry leader.
So, the maker of the MacBook Pro, the iPad, and of course, the iPhones, is taking on a brand new role as an industry leader.
Route 66 had its own hit song, a television show and a brand of petrol named after it, and it played a prominent role in any discussion of the American roadfaring experience.
In the midst of it all, playing a prominent role throughout the three-day event, was Patrik Hoffmann, CEO of the Swiss luxury watch brand, Ulysse Nardin.
FORBES: Ulysse Nardin's $1.1 Million Timepiece Impresses at Superyacht Charity Ball
"Dishonored" (Arkane Studios, Bethesda Softworks) is a brand new title set in a steampunk-like world that puts players in the role of an assassin set on restoring his name.
This is how regular people get branded in perpetuity, and their survivors assume a role as perpetual caregiver for their brand, posting new material on Legacy.com on the anniversary of a death, or adding a photograph of their recently lost mother as a young woman on their Facebook page.
FORBES: Would Mindy McCready Have Agreed with Her Final Branding Statements?
The company has focused on products to which it can apply its own brand, a business where the gross margin is twice that of its faceless-supplier role with HP.
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