Customers' repurchase intention, one of the major measurements for customer loyalty, is the object of this study.

文章将顾客重复购买意向这一顾客忠诚度的主要测量指标作为研究对象。

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Research shows that customers perceived value, customer satisfaction, switching barriers, customer trust all have an impact on repurchase intention.

研究表明顾客感知价值、顾客满意、转换障碍、顾客信任对顾客重复购买意向都有影响。

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At first, this paper has reviewed the theory about the service guarantee, service failure, service recovery, customer trust, affective commitment, repurchase intention and "Word-of-Mouth".

本文首先对服务承诺、服务失误和服务补救、补救后满意度、顾客信任、情感承诺、重购意向和口碑传播等相关理论作了回顾。

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At first, this paper has reviewed the theory about the service guarantee, service failure, service recovery, customer trust, affective commitment, repurchase intention and "Word-of-Mouth".

本文首先对服务承诺、服务失误和服务补救、补救后满意度、顾客信任、情感承诺、重购意向和口碑传播等相关理论作了回顾。

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