顾客重复购买意向（Repurchase Intention）是顾客忠诚的主要测量指标之一。顾客的重复购买决策受诸多因素的影响，因而对影响顾客重购意向的要素进行分析成为近年来研究的焦...
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Customer satisfaction has remarkable influence on repurchase intention and word of mouth.
顾客满意对顾客行为意向,即重购意向和口碑有显著的影响。
参考来源 - 服务补救影响行为意向的过程研究·2,447,543篇论文数据，部分数据来源于NoteExpress
Customers' repurchase intention, one of the major measurements for customer loyalty, is the object of this study.
文章将顾客重复购买意向这一顾客忠诚度的主要测量指标作为研究对象。
Research shows that customers perceived value, customer satisfaction, switching barriers, customer trust all have an impact on repurchase intention.
研究表明顾客感知价值、顾客满意、转换障碍、顾客信任对顾客重复购买意向都有影响。
At first, this paper has reviewed the theory about the service guarantee, service failure, service recovery, customer trust, affective commitment, repurchase intention and "Word-of-Mouth".
本文首先对服务承诺、服务失误和服务补救、补救后满意度、顾客信任、情感承诺、重购意向和口碑传播等相关理论作了回顾。
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