Based on the identification of Country of Brand and Made-in Country, this study explored their impacts on product evaluation and purchase intention.
本研究在区分品牌来源国和产品制造国的基础上，探索了它们各自对消费者产品质量评价和购买意愿的影响。
As a result, the recognition of the key factors affecting private brand purchase intention is very important.
由此，对影响自有品牌购买意向关键因素的识别显得十分重要。
On this foundation, the explanatory model on consumers purchase intention regarding safety foods for Chinese is built.
在此基础上构建出中国消费者安全食品购买倾向的解释模型。
The brand function utility, brand emotion utility both have positive effect on brand loyalty and purchase intention of premium.
品牌功能效用和品牌情感效用对品牌忠诚度和溢价支付意愿有正向影响；
The results indicated that Made-in Country affected product evaluation significantly, but Country of brand influenced purchase intention.
发现，产品制造国对品质评价具有显著影响，而品牌来源国则对购买意向产生显著作用。
To this ends, this paper endeavors to build and testify the mechanism model of marketing mix's influence on consumers' first time purchase intention.
针对上述研究问题，本文的核心目的是构建并实证营销策略组合对消费者首次购买意愿的影响机理模型。
Travel insurances purchase intention was influenced by personal features, perception of travel risks and travel insurance awareness of Changsha residents.
长沙市居民个体特征、旅游风险认知、旅游保险意识对其旅游保险购买意愿有着不同程度的影响。
From the perspective of brand longevity, the paper makes an empirical research on the mechanism of how longevity influences the purchase intention of old brands.
基于品牌长寿性这一独特视角，对老品牌的长寿性、品牌信任与消费者购买意向之间的关系进行实证研究。
The study investigates the effects of information structure of eWOM on perceived message credibility and the impact of perceived message credibility on the purchase intention.
本文研究网络口碑信息结构对信息可信度的影响以及信息可信度如何影响购买意图。
More and more attention is drawn to the market trend and purchase intention of the consumers. This paper analyzes the factors affecting the auto consumption and gives out Suggestions.
人们越来越关注轿车市场走向和消费者的购买动向，文章从多个角度分析了影响轿车消费的因素并给出建议。
More and more attention is drawn to the market trend and purchase intention of the consumers. This paper analyzes the factors affecting the auto consumption and gives out Suggestions.
人们越来越关注轿车市场走向和消费者的购买动向，文章从多个角度分析了影响轿车消费的因素并给出建议。
应用推荐