The brand image or the style which brand represent will influence my purchase intention.
品牌形象或品牌所代表的风格会影响我的购买意愿。
Service Quality; Self-Concept; Attitude; Purchase Intention and Behavior; Satisfaction; Loyalty.
服务品质;自我概念;态度;购买意图与行为;满意度;忠诚度。
As a result, the recognition of the key factors affecting private brand purchase intention is very important.
由此,对影响自有品牌购买意向关键因素的识别显得十分重要。
Merchandise price has negative control response on the relationship between consumer trust and purchase intention.
商品的价格对消费者信任与购买意向之间的关系有负向调节作用。
On this foundation, the explanatory model on consumers purchase intention regarding safety foods for Chinese is built.
在此基础上构建出中国消费者安全食品购买倾向的解释模型。
The brand function utility, brand emotion utility both have positive effect on brand loyalty and purchase intention of premium.
品牌功能效用和品牌情感效用对品牌忠诚度和溢价支付意愿有正向影响;
The impact of brand sybomic utility on brand loyalty is notable, but the impact on purchase intention of premium cannot be observed.
而品牌象征效用对品牌忠诚度的正向作用显著,但对溢价支付意愿的影响不显著;
The results indicated that Made-in Country affected product evaluation significantly, but Country of brand influenced purchase intention.
发现,产品制造国对品质评价具有显著影响,而品牌来源国则对购买意向产生显著作用。
Based on the identification of Country of Brand and Made-in Country, this study explored their impacts on product evaluation and purchase intention.
本研究在区分品牌来源国和产品制造国的基础上,探索了它们各自对消费者产品质量评价和购买意愿的影响。
To this ends, this paper endeavors to build and testify the mechanism model of marketing mix's influence on consumers' first time purchase intention.
针对上述研究问题,本文的核心目的是构建并实证营销策略组合对消费者首次购买意愿的影响机理模型。
Travel insurances purchase intention was influenced by personal features, perception of travel risks and travel insurance awareness of Changsha residents.
长沙市居民个体特征、旅游风险认知、旅游保险意识对其旅游保险购买意愿有着不同程度的影响。
From the perspective of brand longevity, the paper makes an empirical research on the mechanism of how longevity influences the purchase intention of old brands.
基于品牌长寿性这一独特视角,对老品牌的长寿性、品牌信任与消费者购买意向之间的关系进行实证研究。
The study investigates the effects of information structure of eWOM on perceived message credibility and the impact of perceived message credibility on the purchase intention.
本文研究网络口碑信息结构对信息可信度的影响以及信息可信度如何影响购买意图。
More and more attention is drawn to the market trend and purchase intention of the consumers. This paper analyzes the factors affecting the auto consumption and gives out Suggestions.
人们越来越关注轿车市场走向和消费者的购买动向,文章从多个角度分析了影响轿车消费的因素并给出建议。
The impact of perceived product quality on perceived risk and perceived product quality on purchase intention have not been confirmed, which is different from conclusions of study abroad.
感知商品质量对感知风险、感知商品质量对购买意向的影响作用则未得到证实,这与国外的研究结论存在一定的差别。
When he makes a purchase, his intention is to hold the securities indefinitely.
他买了之后就是打算无限期地持有。
Thus the evaluation of tenders unit may consider the tender intention of the tender side and the customer purchase demand.
从而可考虑到招标方的招标意图和客户的购买需求。
This study has confirmed the site through ease of use, product information, entertainment and trust on the purchase of intention will have a significant impact.
通过本研究证实网站易用性、产品信息、娱乐消遣以及信任因素对网络消费者的购买意愿产生显著影响。
Its origin will influence my intention to purchase it.
它的来源国会影响我的消费意愿。
At the end of the trial period, the buyer is deemed to have made the purchase if it fails to manifest its intention to purchase or reject the subject matter.
试用期间届满,买受人对是否购买标的物未作表示的,视为购买。
Within private -necessity category (e. g. toy), its origin is important to influence my intention to purchase it.
属于私下必需品时(例如:玩具),它的来源国对我来说是重要的。
Within private-luxury category (e. g. audio equipment), its origin is important to influence my intention to purchase it.
属于私下贵重产品时(例如:音响设备),它的来源国对我来说是重要的。
I have often wondered whether some people, who had no intention of making a purchase, would take advantage of this privilege.
我常常纳闷,会不会有些根本无意购买的人利用这一优惠,趁机揩油。
I have often wondered whether some people, who had no intention of making a purchase, would take advantage of this privilege.
我常常纳闷,会不会有些根本无意购买的人利用这一优惠,趁机揩油。
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