The jokes themselves are often based on puns and wordplay.
这些笑话多是建立在双关语和文字游戏的基础之上。
As reported, Google Japan now delivers special “Dajare” (Japanese puns) onebox results.
据报道Google日本现在提供特殊的“Dajare”（日语双关语，维基词条 ）的盒子搜索结果。
That puts puns in contrast to, say, a riddle about how many psychiatrists it takes to screw in a light bulb.
这就把双关比作一个问“装上一个灯泡需要多少精神病医生”的谜语。
He composed them, alternately, in three languages - English, French and German - and they are crowded with neologisms and multilingual puns.
他的信分别使用了三种语言——英语、法语和德语；自造新词和多语种双关语比比皆是。
Others have wondered whether the choice of a white dress is perhaps misleading, while others make the inevitable puns: "They make a lovely pair" seems to be the most common.
有人怀疑选择白色婚纱是否可能具有误导性，而其他人则习惯性地用双关语插科打诨：最常见的好像是“他们真是天生一对啊”。
I think journalism is the last refuge for puns.
我觉得新闻业是双关语最后的阵地了。
But it doesn't mean that puns are not translatable.
但是双关语并非不可翻译。
Shakespeare is famous for his use of puns in his writing.
莎士比亚以他作品中的双关语闻名。
There are two kinds of puns, phonetic pun and semantic pun.
双关语分为谐音双关和语义双关两类。
There are two kinds of puns, phonetic pun and semantic pun .
双关语分为谐音双关和语义双关两类。
In addition, integration networks of puns are also covered in this paper.
除此以外，本文还分析了双关的整合网络。
The pun translation is always difficult; even some people consider puns as untranslatable.
双关语的翻译历来困难，有人甚至认为它是不可译的。
This thesis is to probe into rhetorical function of punning and the translation of puns in ads .
双关语的翻译本身就是个难点，而广告中双关语的翻译则更加复杂。
This paper is about the techniques of punning and the translation of puns in English advertisements .
双关语的翻译本身就是一个难点，而广告中双关语的翻译则更加复杂。
Both English and Chinese puns are based on the pronunciation and semantic meaning of words and sentences.
英语双关和汉语双关都是建立在词或句子的读音和意思的基础上。
Such ways as omission, transplantation and homophonic creation are also adopted in the translation of puns.
双关语的翻译还包括谐音法、省略法、移植法等。
This article talks about puns usage and formation through three aspects: homonymic puns, semantic puns and idiomatic puns.
本文拟从三个角度探讨双关语的构成，即：语音双关，语义双关和典故、成语双。
This paper presents an analysis into the definition, conditions and rhetoric functions of puns from the pragmatic approach.
本文即从语用的角度探析双关语的定义、条件及修辞功能等问题。
However, the translatability of puns, to a great extend, reflects translators' opinions towards the standards of translation.
然而，双关语的可译与否在很大程度上反映了译者的翻译观，即对翻译标准的认识。
The author also applies Conceptual Integration Theory to the explanation of misunderstanding and incomprehension of English puns.
此外，作者还将概念整合理论应用到解释英语双关语的误解和不解现象。
This paper is a discourse analysis of puns in TV advertisements in the light of the theories of discourse analysis and pragmatics.
该文根据话语分析和语用学的理论对广告中的双关语进行分析。
During the oracular sessions, the Pythia spoke in an altered voice and tended to chant her responses, indulging in wordplay and puns.
皮媞亚会以一种不同于平常的声音传达神谕，并倾向以吟咏的方式回应，说出的尽是暧昧的文字游戏与双关语。
This paper discusses the translation of puns that often appear in films. It is the author's experience that puns are virtually not translatable.
本文讨论影视片中经常出现的双关语的翻译，根据作者翻译中外影视片的实践经验，认为双关语实际上不可译。
The study of puns in advertising so far has been focused on the discussion of their grammatical structure, pragmatic function and aesthetic effect.
近年来，对广告双关语的研究仅仅局限于对其结构形式、语用功能和美学功能的讨论。
Examples of word play include puns, phonetic mix-ups such as spoonerisms, obscure words and meanings, clever rhetorical excursions, oddly formed sentences.
文字游戏包括双关语，谐音词，首音误置，词性或词义含混，机智的修辞延宕，结构怪异的句子等形式。
The puns are useful techniques which can express double meanings, both get people's attention and lead them fall into imagination in a certain language situation.
双关语是广告创作常用的技巧，它是在特定语言环境中用一种文字形式表达出一明一暗双重意义，既引人注意又能引起联想。
However, most previous researches show their concern to its translation and pragmatic effect, while the study with regard to the meaning construction of puns is rare.
然而，以往的研究大多注重双关的翻译或语用效果，而对其意义建构的研究却甚是缺乏。
However, most previous researches show their concern to its translation and pragmatic effect, while the study with regard to the meaning construction of puns is rare.
然而，以往的研究大多注重双关的翻译或语用效果，而对其意义建构的研究却甚是缺乏。
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