Third, the most important antecedents of customer perceived value(CPV) are customer perceived fairness, customer perceived benefit, customer perceived cost;

顾客感知价值主要受顾客感知利益、顾客付出成本、顾客感知公平三要素的影响；

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Third, the most important antecedents of customer perceived value(CPV) are customer perceived fairness, customer perceived benefit, customer perceived cost;

顾客感知价值主要受顾客感知利益、顾客付出成本、顾客感知公平三要素的影响；

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