Customer value is the difference or ratio of customer perceived benefit and customer perceived cost.
顾客价值是顾客感知收益与顾客感知成本之差(或之比)。
Third, the most important antecedents of customer perceived value(CPV) are customer perceived fairness, customer perceived benefit, customer perceived cost;
顾客感知价值主要受顾客感知利益、顾客付出成本、顾客感知公平三要素的影响;
Third, the most important antecedents of customer perceived value(CPV) are customer perceived fairness, customer perceived benefit, customer perceived cost;
顾客感知价值主要受顾客感知利益、顾客付出成本、顾客感知公平三要素的影响;
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