The above diagram describes the theory of change for Prizes from a recent report by McKinsey I hope that Pepsi will be transparent in sharing that if it has one.
上面的图表摘自mckinsey提供的一个近期报告，描绘了适用于Prizes的变革理论。如果百事可乐找到新理论时，希望它能全透明地与我们分享它。
Which one of the following marketing promotion strategies has the greatest impact on your choice of Pepsi Cola?
以下哪一种的市场推广策略最影响你的选购百事可乐汽水？
A woman called and said, "I need to fly to Pepsi-cola on one of those computer planes."
一位妇女打电话说：“我要乘坐那些计算机飞机去百事可乐。”
The Chase Community Givingcontest on Facebook is one of the biggest online contests before Pepsi announced their contest, open to more than 500,000 charities.
Facebook上的ChaseCommunity Giving竞赛是百事可乐宣布焕新竞赛前的最大在线竞赛项目之一，它面向超过500 000家慈善团体。
My dear friends, which one do you choose? Coca-Cola or Pepsi-Cola?
亲爱的朋友，你的选择是甚么？百事可乐还是可口可乐呢？
Yet other options allow one to go even lighter. Alcohol stoves consume Denatured Alcohol (which can be found in most hardware stores) and are typically made out of Pepsi cans or cat food cans.
当然，还有更轻的选择，燃烧工业酒精（五金店有售）的酒精炉可以用百事可乐罐或者猫粮罐头盒子制作。
He cites the example of one of the most successful viral campaigns of 2006: "Pepsi Creative Challenge."
他还以2006年一项最为成功的活动：百事创意挑战赛，为例。
He's even said that if he's stocking his fridge with Pepsi, and one doesn't line up, he will put it somewhere else.
他更说过如果要把可乐贮存在冰箱时，发现有一罐是无法对齐的，他宁愿把它放在别的地方。
All fans had to do was to collect 100 Pepsi bottle tops to earn one ticket, which explains why many of them.
所有的歌迷只要收集100个百事瓶盖就能获取一张入场券。
Discounts for other days, such as PennySaver Value Fridays and Pepsi Pay-One-Price Ride days, are being aggressively promoted in radio and television spots.
平日里也有折扣，如周五的美分节约册子，百事可乐付费乘车日等，目前正在电台和电视节日中积极地推广。
One Pepsi and the other a Sprite, please.
一个要百事可乐，另一个要雪碧。
One Pepsi and the other a Sprite, please.
一个要百事可乐，另一个要雪碧。
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