The above diagram describes the theory of change for Prizes from a recent report by McKinsey I hope that Pepsi will be transparent in sharing that if it has one.

上面的图表摘自mckinsey提供的一个近期报告，描绘了适用于Prizes的变革理论。如果百事可乐找到新理论时，希望它能全透明地与我们分享它。

youdao

Which one of the following marketing promotion strategies has the greatest impact on your choice of Pepsi Cola?

以下哪一种的市场推广策略最影响你的选购百事可乐汽水？

youdao

A woman called and said, "I need to fly to Pepsi-cola on one of those computer planes."

一位妇女打电话说：“我要乘坐那些计算机飞机去百事可乐。”

youdao

So one case to think about is what if the other firm, you're Coke, what if Pepsi is pricing below cost?

一种情况是如果另一家公司,假如说你是可口可乐,如果百事可乐定价低于成本怎么办

耶鲁公开课 - 博弈论课程节选

There's one other possibility here I've missed which is what if Pepsi prices at marginal cost itself?

这里还缺少一个可能性,即,如果百事定价在边际成本怎么办

耶鲁公开课 - 博弈论课程节选

Well, one thing that goes wrong is that suppose Coke and Pepsi were able to either to write a contract or whatever to sustain joint monopoly output at this high price, this price which is actually producing positive profits in the industry it is going to turn out, therefore the price is going to be above costs.

我来说吧,问题出在这里了,假设可口可乐和百事达成了协议,不管签的是协议还是合同,只要能通过协约维持垄断产出,通过制定高价来达到正的利润就行,这样价格是高于成本的

耶鲁公开课 - 博弈论课程节选

He was holding a can of sugar-free Red Bull in his left hand and a can of Pepsi One in his right.

NEWYORKER: Happy Feet

At malls, shopping centers and at other public locations, a Pepsi representative set up a table with two blank cups: one containing Pepsi and one Coca-Cola.

FORBES: Whether It's Bing Or Heineken, At The End of the Day, It's What's Inside That Counts

When I was at PepsiCo I actually led our investment in SXSW, and Pepsi was one of the first consumer brands to partner with SXSW, other than beer.

FORBES: SXSW Will Become the Largest Marketplace for Brands And Startups: The Revolution Begins Now