For now Shiseido remains tight-lipped about its mass market strategy, including whether it will have one or several “masstige” brands and the overall concept.
眼下资生堂对其大众市场战略守口如瓶,包括公司将推出一个还是多个‘大众名牌'品牌,以及其整体概念为何?
'We used to focus only on the mass market,' says Jin Yibo, Chery's spokesman. 'the next step in our strategy is to develop middle to upscale brands.'
奇瑞的发言人金弋波说,我们以往只专注于大众市场,我们的下一步策略是开发中、高档品牌。
Today the company has 23 global brands present in every distribution sector (hair salons, mass market, luxury, pharmacies) with diverse cultural origins (US, Italian, French, Japanese, Chinese...).
今天欧莱雅集团拥有23个源自不同国家的品牌(美国,意大利,法国,日本,中国等),通过不同的渠道销售(美发沙龙,大众市场,高端市场,药房渠道)。
Often in a recession luxury vehicle sales hold up better than mass-market brands.
通常的,在衰退时期,豪华车相对大众品牌,依然能够保持较好的销售量。
In a daring display, the fashionistas, who normally trade in exclusivity, have opened their hallowed halls to mass-market brands.
在一场别出心裁的展示中,那些通常出售专营权的时尚主义者已经将他们神圣殿堂的大门向主流市场品牌敞开。
That trend spells bad news for auto makers who have been able to rely on the fat profit margins of luxury brands to offset plunging sales of mass-market vehicles with razor-thin margins.
对于那些一直依赖豪华车的丰厚利润来弥补微利的普及车型的制造商来说,这一趋势实在是个坏消息。
For now Shiseido remains tight-lipped about its mass market strategy, including whether it will have one or several "massive" brands and the overall concept.
眼下资生堂对其大众市场战略守口如瓶,包括公司将推出一个还是多个大众名牌'品牌,以及其整体概念为何?
GM's smaller brands, meanwhile, weren't gaining enough critical mass to generate returns.
与此同时,通用汽车的小品牌并没有达到产生回报的临界规模。
Relying on mass media campaigns to build strong brands may be a thing of the past.
依靠大众媒体的宣传来创建强大品牌的时代,可能已经一去不复返了。
Consumer goods companies eyeing the mass market should consider stretching their premium brands vertically.
关注大众市场的消费品公司,应考虑纵向延伸其高档品牌。
Our vision is to produce products for use in households worldwide, working with like minded customers to support global brands in leveraging our design, development and mass production expertise.
喜高的愿景是通过利用我们设计,开发和大规模生产知识以及志同道合的客户一起共同支持全球品牌在世界各地的家庭中使用。
Our vision is to produce products for use in households worldwide, working with like minded customers to support global brands in leveraging our design, development and mass production expertise.
喜高的愿景是通过利用我们设计,开发和大规模生产知识以及志同道合的客户一起共同支持全球品牌在世界各地的家庭中使用。
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