For now Shiseido remains tight-lipped about its mass market strategy, including whether it will have one or several “masstige” brands and the overall concept.
眼下资生堂对其大众市场战略守口如瓶,包括公司将推出一个还是多个‘大众名牌'品牌,以及其整体概念为何?
'We used to focus only on the mass market,' says Jin Yibo, Chery's spokesman. 'the next step in our strategy is to develop middle to upscale brands.'
奇瑞的发言人金弋波说,我们以往只专注于大众市场,我们的下一步策略是开发中、高档品牌。
Today the company has 23 global brands present in every distribution sector (hair salons, mass market, luxury, pharmacies) with diverse cultural origins (US, Italian, French, Japanese, Chinese...).
今天欧莱雅集团拥有23个源自不同国家的品牌(美国,意大利,法国,日本,中国等),通过不同的渠道销售(美发沙龙,大众市场,高端市场,药房渠道)。
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