Based on summarizing the study and practice of hotel brand management in China, this paper brings forward the new mode of management centered on constructing brand equity.

在总结中国饭店品牌管理的研究和实践的基础上，提出构建以品牌资产为核心对饭店品牌进行战略管理的新模式。

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Based on summarizing the study and practice of hotel brand management in China, this paper brings forward the new mode of management centered on constructing brand equity.

在总结中国饭店品牌管理的研究和实践的基础上，提出构建以品牌资产为核心对饭店品牌进行战略管理的新模式。

youdao