This paper researches with "gender idea", from gender idea, gender role and gender image, to investigate the female culture of the Peoples Republic of China initial stage.
本文以社会性别为研究视角，从性别观念、性别角色和性别形象三个方面来考察新中国初期的女性文化。
The picture emerging is a mirror image of the traditional gender map: men and markets on the side of the irrational and overemotional, and women on the side of the cool and levelheaded.
这种景象是传统性别图示的生动反映：男性和市场的关系是非理性和情绪化的，而女性和市场的关系是冷静和稳健的。
When classifying the types of advertisement, we focused on two important factors: the category of commodities and the gender of the image representatives in an advertisement.
关于广告类型我们则抓住了商品类型和广告形象代言人性别这两个重要的广告元素对广告进行分类。
Spending by female students on items related to personal image was 24 percentage points higher than the opposite gender.
而女生在个人形象方面的开销则比男生高24个百分点。
So I think the soul has not gender and ethics and lightless material. So in my works it is a soft and lovely image.
所以我认为灵魂是没有性别没有种族没有重量的物质，所以在我的作品是非常瘦弱的形象，也非常令人怜爱。
This thesis thinks that being subjected to history culture traditional of influence and lack gender consciousness, the mass media reflection comes out of stereotype female image.
本文认为由于受到历史文化传统的的影响和缺乏社会性别意识，大众传媒反映出来的女性形象是单一的、刻板化的。
Then, the author USES text analysis to make qualitative analysis for further research on gender meaning after the female image.
然后，运用文本分析法对样本文章进行定性分析，进一步探讨女性形象背后深层的性别意涵。
For the entry point to a gender perspective, explore the image of women behind The Times more powerful and subtle imagination and requirements.
以性别视角为切入点，探究女性形象背后，时代更为有力而隐蔽的想象和要求。
The research findings show that when the female image is represented in women's news, the gender prejudice is implicit rather than apparent.
研究结果显示，妇女报在再现女性形象时，其性别偏见是隐在的而非显在的。
To foster the good image of male and female, the media should change the traditional media-oriented gender roles by promoting media literacy of the female and excavating diversified male images.
构建新型的媒介性别形象，可以通过提升女性媒介素养和挖掘男性多元化角色两方面入手，来改变传统传媒作用下的两性角色导向。
There are great differences on education level for the three dimensions of cognitive, emotional image and tourism intention of the World Expo, gender and revenue have smaller impact.
特别是教育程度对于世博会认知形象的三个维度、情感形象与旅游意向都存在较大的差异，而性别和月收入则影响偏小。
Those researchers with feminist perspective start their reading on the female image, under the pre-assumption of inequality in both gender and interests.
持女性主义观点的研究者在男女不平等、利益不一致的观点框架中展开对女性形象进行解读。
This text carries on the research into male image in Chinese TV advertisements near 30 years by using the gender theory and controlling theory.
本文运用社会性别理论和社会控制理论，对近三十年我国电视广告中的男性形象进行分析研究。
This text carries on the research into male image in Chinese TV advertisements near 30 years by using the gender theory and controlling theory.
本文运用社会性别理论和社会控制理论，对近三十年我国电视广告中的男性形象进行分析研究。
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