This paper researches with "gender idea", from gender idea, gender role and gender image, to investigate the female culture of the Peoples Republic of China initial stage.
本文以社会性别为研究视角,从性别观念、性别角色和性别形象三个方面来考察新中国初期的女性文化。
When classifying the types of advertisement, we focused on two important factors: the category of commodities and the gender of the image representatives in an advertisement.
关于广告类型我们则抓住了商品类型和广告形象代言人性别这两个重要的广告元素对广告进行分类。
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