We assume that incidental brand exposures do not affect us, but our work demonstrates that even fleeting glimpses of logos can affect us quite dramatically.
我们以为偶然露出商标不会影响我们的行为,但是研究表明即使迅速的瞟一眼标志也会显著地影响我们。
If I notice a problem at the on-line brand community, I inform the community board, or other members, even if it doesn't affect me.
如果我发觉有问题,我会通常虚拟品牌社区的负责人或其他会员,尽管对我不会构成任何影响。
The accounting need for an asset to be 'measured at a monetary amount with sufficient reliability' would also affect accounting for intangible assets such as brand names.
会计条款中要求:资产必须“用货币量来衡量,并且衡量要有足够的可靠性和依据”。这一条款会影响无形资产(例如品牌)的会计计量。
Packaging is the brand concept, product characteristics, the comprehensive reflection of consumption psychology, which directly affect the temptation to consumers.
包装是品牌理念、产品特性、消费心理的综合反映,它直接影响到消费者的购买欲。
If you have not read the original AD, the user will feel somehow affect the company's brand image.
如果没有看过原来的广告,用户会感到莫名其妙,影响公司的品牌形象。
According to the result, perceived quality and brand association both affect brand equity of the news websites, nothing but brand association is a little unobvious comparatively.
研究结果发现,知觉品质、品牌联想皆对三家新闻网站品牌权益产生影响性,不过在品牌联想上的表现较差些。
Which type of a brand, the marketing communication of a brand can affect to your preference and perception in order to change your purchase decision?
那类品牌的市场推广会影响你个人喜好及对该品牌的评价,因此进一步改变你的消费决定?
Positive analysis shows that many factors affect the redeem of open funds, such as net value changes, dividends, the time since the forming of the funds, brand, the structure of investors, and so on.
实证分析表明,影响我国开放式基金赎回的因素是多方面的,包括基金净值变化、分红、基金成立时间的长短、品牌、投资者结构等。
The third chapter researches the channels that foreign enterprises affect the local brands. This is prepared for further analysis of the foreign enterprises' brand competition strategies.
第三章重点研究了外资企业影响本土品牌的途径,以为分析外资企业的品牌策略提供基础。
After all, but different products in positioning still some differences, it will dilute or somehow affect people's eyes on the brand of thinking and emotional set.
而且不同产品毕竟在定位上还是有一定的差异性,因此会或多或少地冲淡或影响人们心目中对该品牌的思维和情感定势。
The failure of brand extensions introductions won't affect the brand trust of up coming brand extension.
失败的品牌延伸不会影响品牌日后的品牌延伸。
However, there are so many factors that affect the effect of brand experience, how should we mix the brand experience for experiential marketing to achieve the multiplier effect?
但是影响品牌体验的营销效果的因素如此之多,市场上琳琅满目的商品,到底该如何来组合品牌体验进行体验式营销才能达到事半功倍的效果呢。
Data from cosmetic industry shows that experiential mechanism and calculative mechanism affect customer in building trust in a certain brand. Therein, experiential mechanism is most powerful.
通过在化妆品行业收集的数据,使用结构方程模型分析,结果表明,经验机制和计算机制对建立品牌信任起作用,其中经验机制的作用最大。
We consider that the economic nature of brand is to reduce the choice cost of consumers and affect the choices of consumers, and the choices of consumer decide sales and profit of the firm.
品牌的经济学本质是降低消费者的选择成本,进而影响消费者对品牌的选择,而消费者选择又决定了厂商的销售量和利润。
This part analyzes the factors that affect brand cognitive and brings up Suggestions to improve PMS brand cognitive.
以实证研究为基础,解释影响PMS品牌认知的因素,并进一步尝试提出提升PMS品牌认知的对策建议。
TsingtaoBeer is the beer industry leadership strength in China and TsingtaoBeer brand is the rare world-renowned brand, and its every move affect people sensitive nerve.
青岛啤酒是我国啤酒行业的领导力量,青岛啤酒品牌是我国少有的世界知名品牌,其一举一动莫不牵动国人敏感的神经。
Are there any external issues which affect this brand, either positively or negatively?
是否有外部观点会影响到本品牌?
Brand symbol meaning implied connotation of the brand messaging, increase brand awareness in the minds of consumers and affect consumers, brand attitude, brand loyalty and brand-related activities.
品牌符号所蕴含的意义信息传递品牌的内涵,提高品牌在消费者心目中的认知度,影响着消费者的品牌态度、品牌忠诚以及与品牌相关的活动。
Through model analysis shows that the factors that affect the performance of the company continued to grow as the company's brand depth, brand credit degree and category demand intensity coefficient.
通过模型分析发现,影响公司持续成长的因素表现为公司的品型深度、品牌信用度和品类需求强度。
Therefore, this paper will study the factors which affect the luxury brand extension from consumer's point.
因此,本文将从消费者角度研究影响奢侈品品牌延伸的因素。
Information costs saved, lower perceived risk, and perceived quality affect brand choice preference remarkably and positively.
节省的信息成本、较低的感知风险和感知质量都对品牌选择偏好具有显著的正向影响作用。
Packaging is the brand concept, product characteristics, a comprehensive reflection of consumer sentiment, which directly affect the consumer's purchase.
包装是品牌理念、产品特性、消费心理的综合反映,它直接影响到消费者的购买欲。
What do you feel is happening in people's lives that might affect their relationship with the brand?
哪些在现实生活中发生的事情,会影响到消费者与本品牌的关系?
It is a must for the traditional Chinese media field to expedite a new route in its management. Brand management may positively affect the mutual progress of economic and social achievements.
中国媒介势必要走一条能将媒介经营有机融为一体的新路,媒介品牌化经营正可以促进并实现媒介经济效益与社会效益的良性互动。
It is a must for the traditional Chinese media field to expedite a new route in its management. Brand management may positively affect the mutual progress of economic and social achievements.
中国媒介势必要走一条能将媒介经营有机融为一体的新路,媒介品牌化经营正可以促进并实现媒介经济效益与社会效益的良性互动。
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