He said companies use the term 'brand equity' to describe the measurable value of their brands.
他说公司常用“品牌资产”这一术语描述他们品牌的可评估价值。
Instead of steadily building brand equity around a real value proposition, they expect to measure the immediate impact of every AD.
他们期待衡量每一份广告的眼前影响，而不是在一个真实的价值构成附近稳步地打造品牌资本。
Good brand valuation models are able to attribute the key drivers of brand equity.
良好的品牌估价模型可成为品牌价值的核心驱动器。
The brand equity concept means that brands are worth monetary value to companies.
品牌价值理念意味着品牌要与公司的货币价值旗鼓相当。
David Fowler: science brand equity is the value science brings to a brand.
大卫·弗勒：品牌科技含量价值指科技为品牌带来的价值。
A buyer would surely be motivated to keep the GE moniker and retain the brand equity built up over many years.
买家肯定会保持GE的名字，并保留这个经过多年才建立起来的品牌资产。
They crafted and maintained a strategic brand — a unique, useful promise to current and prospective customers — to gain brand equity and loyalty.
他们精心打造和维护一个战略品牌——对现期与预期用户的独一无二的有用承诺——以获得品牌资产与忠诚。
According to Starbucks, the failure from Kraft resulted in the erosion of brand equity, and there was no improvement in performance even after raising these issues.
星巴克称，卡夫履约不力造成品牌资产流失，即使星巴克向卡夫提起此事，业绩也没有多少提升。在开盘前卡夫的股价为30.41美元，略涨0.11美元，涨幅为0.36%。
Branding is also at the core of our skills and we dig into brand equity and customer-driven brand equity.
品牌化也是我们的核心方法，我们深入研究品牌价值以及消费者导向的品牌价值。
Companies that can harness big data will trample data-incompetents. Data equity, to coin a phrase, will become as important as brand equity.
善于利用数据的公司将在竞争中占据先机，数据价值的重要性将日益与品牌价值比肩。
That's great, except that your brand equity doesn't stretch to potential jobs, unless you go around explaining that you have a secret identity.
那非常好，除了你的品牌价值不能延伸到潜在的职位上，除非你到处解释你有一个秘密的身份。
Negative brand equity can be measured by surveys in which consumers indicate that a discount is needed to purchase the brand over a generic product.
负品牌资产可以通过调查衡量，在调查中消费者指出，和一般产品相比，买该品牌需要折扣。
Therefore, the service quality measurement model, the brand equity measurement model and 22 research hypotheses are built and also validated by demonstration data.
为此，构建了服务质量测量模型、品牌资产测量模型以及22个研究假设，并通过实证数据予以检验。
For example, brand equity can be borrowed by extending the brand name to a line of products in the same product category or even to other categories.
例如，可以借用品牌资产以延伸品牌名称，用于一系列在同一类别的产品或者甚至其它种类。
Building brand equity requires a significant effort, and some companies use alternative means of achieving the benefits of a strong brand.
建设品牌资产要求相当努力，一些公司使用其它方式从强势品牌获得好处。
How to strengthen brand equity of a firm and how it may influence customer relationship management performance?
如何强化企业的品牌资产以及品牌资产是如何影响顾客关系管理绩效的？
In other cases, the extensions are unsuccessful and can dilute the original brand equity.
另外的情形，品牌延伸不成功并会冲淡原有的品牌资产。
Product signals always dilute the brand equity via brand extension, marketing agencies and competitors' action.
产品信号可以通过品牌延伸、营销中介、竞争者等途径产生品牌资产稀释作用。
Some brands acquire a bad reputation that results in negative brand equity.
一些品牌名声很差，就导致负品牌资产。
Brand extension is often used as a marketing strategy for the enterprise to introduce new products, and also it is an important way of utilizing the brand equity.
品牌延伸是企业在推出新产品过程中经常采用的营销策略，也是提升品牌权益利用的重要方式。
The reason of our Chinese Cigarette brand Equity abundant but weak is that there are many problems and shortages in the brand operating and managing, and that Cigarette brand Equity is low.
我国烟草品牌“多而不强”的一个重要原因是我国烟草企业在品牌经营与管理中存在诸多问题与不足、卷烟品牌资产价值低下。
According to the result, perceived quality and brand association both affect brand equity of the news websites, nothing but brand association is a little unobvious comparatively.
研究结果发现，知觉品质、品牌联想皆对三家新闻网站品牌权益产生影响性，不过在品牌联想上的表现较差些。
The brand equity, specially the brand rights and interests that is based on customer, has made contribution to the customer equity management.
品牌资产，特别是基于顾客的品牌权益，对顾客资产管理贡献巨大。
The stronger the brand equity and corporate image-especially with respect to corporate credibility and trustworthiness-the more likely it is that the firm can weather the storm.
品牌资产和公司形象约强大，尤其是公司可靠性和可信度越强，企业抗风暴的能力就越强。
The dissertation gives the clear definition of diversification strategy, brand, brand equity, brand extension, and brand extension performance.
论文对企业多元化战略、品牌、品牌资产、品牌延伸、品牌延伸绩效的内涵进行了界定。
Brand loyal degree, brand popularity, quality cognition degree, brand associate degree and other assets 5 part form brand equity of company.
品牌忠诚度、品牌知名度、品质认知度、品牌联想度和其他资产5个部分构成了公司的品牌资产。
Based on summarizing the study and practice of hotel brand management in China, this paper brings forward the new mode of management centered on constructing brand equity.
在总结中国饭店品牌管理的研究和实践的基础上，提出构建以品牌资产为核心对饭店品牌进行战略管理的新模式。
Understanding brand equity is another key challenge before they can decide which model to use to measure it.
在他们可以决定用哪一个模型评估之前，理解品牌资产是另一个挑战。
But only through a coordinated industry wide initiative that is based on exposure and scale can we build our industry's own brand equity as a true medium to the advertising world.
而只有根据风险和规模通过一个协调全行业的立法，我们才能建立我们产业自己的品牌资产作为一个真正的媒体广告世界。
The financial value of brand equity flows through the model of brand loyalty, which just goes to show the interdependency between marketing and finance.
品牌资产的财务价值按照品牌忠诚度的模型来计算，也是为了展示市场和财务的相互依赖。
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