The decoy effect works because of the way our brains assign value when making choices.
诱饵效应起作用是因为我们大脑在做选择时会确定选择的价值。
As Karla Starr noted in Psychology Today, the posterior cingulate cortex also helps us weigh decisions and assign value to objects; we go through a very similar process with humans.
正如卡拉·斯塔尔在杂志《今日心理学》中所指出的，后扣带回同样帮助我们权衡决策以及为对象分配价值，我们人类经历了一个非常类似的过程。
As Karla Starr noted in Psychology Today, the posterior cingulate cortex also helps us weigh decisions and assign value to objects; we go through a very similar process with humans.
正如卡拉·斯塔尔在杂志《今日心理学》中所指出的，后扣带回同样帮助我们权衡决策以及为对象分配价值，我们人类经历了一个非常类似的过程。
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