The decoy effect works because of the way our brains assign value when making choices.

诱饵效应起作用是因为我们大脑在做选择时会确定选择的价值。

youdao

"People are beginning to pay attention to what use is going to be made of their money, and they're prepared to assign value to that," Lay says.

“人们已开始重视其资金的用途，而且已准备好发挥附加值，”Lay说。

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As Karla Starr noted in Psychology Today, the posterior cingulate cortex also helps us weigh decisions and assign value to objects; we go through a very similar process with humans.

正如卡拉·斯塔尔在杂志《今日心理学》中所指出的，后扣带回同样帮助我们权衡决策以及为对象分配价值，我们人类经历了一个非常类似的过程。

youdao

All right, c p 1 dot y, x I've said assign that to the value 2, 2,0. So now c p 1 has inside of it an x and y value.

一个特定的版本，我现在命名了一个内置变量，并给它赋值了,我刚刚做的也就是给它。

麻省理工公开课 - 计算机科学及编程导论课程节选

which I just did there, -mystring in fact, let me type it in-- mystring, with an equal sign, which is saying, assign or bind to that name the value of the following expression.

也就是这里我做的，实际上，让我输入，然后是个蹬好，意思就是说，把这个名字绑定到,后面表达式的值上去。

麻省理工公开课 - 计算机科学及编程导论课程节选

- And here as promised is that other operator -- looks a little weird, but because assignment is already using the equal sign to assign one value on the right to a variable on the left.

在这里正像所承诺的那样，其他的操作-,看起来有点怪异，但是因为“=“已经被用来当赋值运算符了,用来把右边的一个值赋值给左边的变量。

哈佛公开课 - 计算机科学课程节选

Quite how big this might be is tricky to estimate, as banks use different approaches to assign value to their hedges.

ECONOMIST: The credit crisis

Value comes from those using it and when those using it mutually assign no value, it disappears, becoming a quaint linguistic oddity or a neglected modifier.

FORBES: American Political Economy Alters English Language

Another way of projecting the market is to assign a value for each market sector.

FORBES: Economic Consequences Of Euro Land's Flame-Out