Your AD copy and call to action should balance the users' needs with your business objectives.
您的广告文案和对用户行动的呼吁应该在用户需求和企业目标之间有所平衡。
Then you need to target your creative or AD copy to speak to your brand's messaging, and keep it consistent with your offline messaging.
然后你需要编写创意或广告文案，传达你品牌的信息，并且与线下信息传递保持一致。
We know London has a long history of writing great AD copy, Amsterdam is renowned for its open-minded and multi-cultural attitude; so, what does Berlin have that would be able to make it happen?
我们都知道伦敦有写作伟大广告的悠久传统，而阿姆斯特丹以包容性和多元文化著称，那么柏林拥有什么？
We know London has a long history of writing great AD copy, Amsterdam is renowned for its open-minded and multi-cultural attitude; so, what does Berlin have that would be able to make it happen?
我们都知道伦敦有写作伟大广告的悠久传统，而阿姆斯特丹以包容性和多元文化著称，那么柏林拥有什么？
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