该模式分析了多渠道整合过程,并介绍了多渠道客户体验管理和多渠道冲突管理策略。
The model analysis the process of multi-channel integration, and introduces multi-channel customer experience management and multi-channel conflicts management.
在这一背景下,本文旨在对ENPC公司分销渠道冲突管理与协调模式进行深层次探讨。
In this context, the paper seeks to explore deeply the management and coordination model for the distribution channel conflict of ENPC.
研究和改善可口可乐(中国)公司渠道冲突管理的策略,具有一定的普遍性和借鉴意义。
The research on how to improve Coca-Cola (China) company's channel conflict management will provide a helpful guidance to this industry.
此外,本文研究了渠道结构设计,渠道成员组织文化,权利和沟通与渠道冲突管理的关系。
Besides, this paper studies the impacts of channel construct, organization culture, power and communication on channel conflict management.
第二部分的文献综述,从国内和国外二个方面展开,对渠道冲突成因、渠道冲突管理等方面进行了阐述。
The depiction of literature in the second part, outspread from the two aspect of home and foreign, expatiate the reason of the channel conflict, channel conflict management.
无论是市场学家还是组织理论学者以及企业管理者都非常重视营销渠道冲突。
No matter researchers on Marketing and Organization or practitioners all stress the importance of Channel Conflict Management.
第七部分建立相应的多渠道管理机制,以期能减少冲突,降低交易费用。
The seventh part establish the channel management mechanism for the purpose of reducing conflict and debasing transaction cost.
因此,如何控制营销渠道冲突,提高渠道效率,已成为渠道管理者必须着重思考的问题。
Therefore, how to control the marketing channel conflict and improve the efficiency of the channels have become channels for managers must focus on thought.
窜货一直是渠道管理中让企业非常头疼的问题,第五章则详细的论述了如何有效规避和处理这种渠道的冲突。
Commodities Fleeings has been a headache for the enterprise in channel management. The fifth chapter discusses in details how to effectively avoid and deal with the channel conflict.
但是企业采用多渠道策略容易加剧渠道冲突,会加大企业分销渠道管理的难度。
However, the use of multi-channel system will easily aggravate channel conflict and make the distribution channel management more difficult.
当前角度,主要从渠道结构、渠道忠诚度、属地化渠道管理、渠道冲突、渠道控制五个方面提出了具体的优化策略及措施。
From present view the dissertation takes five particular optimization strategy including channel structure, channel loyalty, channel possession management, channel conflict and channel control.
第五章重点讲述钢铁企业营销渠道的管理,包括钢铁行业营销渠道的控制、考核和激励、冲突与协调以及物流管理等内容。
Chapter 5 is mainly about management of market channel in steel enterprise, such as control assessment incentive conflict moderate and the logistics.
如何解决渠道冲突问题,提高渠道管理效率,是众多饮料公司越来越急待解决的重要问题。
How to settle channel conflict, enhance the channel management efficiency, is an important question which beverage company urgently needs to solve.
本文充分利用相关渠道管理理论,对公司的聚丙烯产品渠道冲突问题进行深入分析,指出了导致这些问题的原因。
By utilizing the theories related to channel management, channel on the company's polypropylene depth analysis of conflict, that the cause of these problems.
随着学术界和企业界对于渠道管理研究的深入,渠道冲突研究的重要性也日益凸显。
Along with the further study by academe and enterprise, the research of the channel conflict is more and more important.
随着学术界和企业界对于渠道管理研究的深入,渠道冲突研究的重要性也日益凸显。
Along with the further study by academe and enterprise, the research of the channel conflict is more and more important.
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