The purchase intent is the key predictor of retail performance - and hence the key success factor of advertising effectiveness.
购买意愿是未来销售预期的关键指标，因此也成为广告效果评价的成功要素。
The purchase intent is the key predictor of retail performance - and hence the key success factor of advertising effectiveness.
购买意愿是未来销售预期的关键指标，因此也成为广告效果评价的成功要素。
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