The purchase intent is the key predictor of retail performance - and hence the key success factor of advertising effectiveness.

购买意愿是未来销售预期的关键指标，因此也成为广告效果评价的成功要素。

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This slice at retail performance could provide valuable insights into store performance.

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He said vacant shops were a national problem which reflected wider economic problems, but the city council had a number of big projects to boost retail performance.

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There is also a remarkable correlation with the retail sales performance of the brand.

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