Fifth, brand credibility can affect brand choice preference though relative price and then perceived quality.

第五，品牌可信度可以通过影响相对价格、感知质量进而影响消费者的品牌选择偏好。

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Brand trust can directly affect brand performance.

品牌信任是导致品牌绩效的直接因素。

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Brand trust can directly affect brand performance.

品牌信任是导致品牌绩效的直接因素。

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